The Marketing Strategy Of Shoe Washing Services In Surabaya (Case study of farclean shoes washing in Surabaya)

  • Aunur Rofik Fakultas Ekonomi dan Bisnis Universitas Narotama Surabaya
Keywords: Subsidy, Tempe industry, The business continuity, Profits, Innovated

Abstract

This research aims to analyze marketing strategy of Farclean Shoe Laundry Company in Surabaya. The research method used is descriptive research approach, analytical technique used is SWOT analysis, Internal-Ekstenal Matrix, and QSPM Matrix (Quantitative Strategic Planning Matrix). The result of research shows that Farclean Shoes Laundry Business is in Quadrant I (Expansi). A common strategy that businesses can use is to use the power of effort to take every advantage of an opportunity.Another alternative strategy that can be applied in Farclean Shoes Laundry Business with Internal-External Matrix Analysis in a steady-growing position This strategy is an expansion of the marketing level and the need with priority on the stability of the strategy that has been executed.From the calculation of QSPM Matrix is ??selected the highest relative attribute value (relative attrativeness) with the highest value of 9.9 ie the strategy I increase the number of customers / customers by opening the stand at the events in the campus or school.

Downloads

Download data is not yet available.

References

Alimudin, A. (2015). Strategi pengembangan minat wirausaha melalui proses pembelajaran. E-Jurnal Manajemen KINERJA, 1(1).
Alimudin, A. (2017). ANALISIS PENCAPAIAN STRATEGI MENGGUNAKAN BALANCED SCORECARD. Jurnal Pendidikan Ekonomi & Bisnis (Edisi Elektronik), 5(2), 178–194.
David, F. R. (2011). Strategic management: Concepts and cases. (13th ed.). New Jersey: Prentice Hall.
Wajdi, M. B. N., Ummah, Y. C., & Sari, D. E. (2017). UKM Development Business Loan. IJEBD (International Journal Of Entrepreneurship And Business Development), 1(1), 99–109. Retrieved from http://jurnal.narotama.ac.id/index.php/ijebd/article/view/350
Freddy Rangkuti, Analisis SWOT Teknik Membedah Kasus Bisnis, (Jakarta: PT. Gramedia Pustaka utama, 2004),
Irawan Andi, dan Putra Airlangga Bayu.2007. Kewirausahaan UKM Pemikiran dan Pengalaman. Yogyakarta, Graha ilmu.
Kotler, Philip.2005.Marketing Management edisi revisi. NJ:Upper Saddle River
Lovelock C, 2001. Service Marketing : People, Technology. Strategy. 4 th edition. Prentice Hall
Nitisemito. Alex S. 1991.Marketing. BPFE UGM. Yogyakarta
Pemasaran stratejik, fandy tjiptono, gregorius chandra, dedi adriana, penerbit andi, 2008
Pearce Robinson, Manajemen Stratejik Formulasi, Implementasi dan Pengendalian Jilid 1, (Jakarta : Binarupa Aksara, 1997), 231.
Sugiyono.Dr.Prof, 2008. Metode Penelitian Kuantitatif,Kualitatif dan R & D Bandung
Sofyan Iban,2014 Teknik penyusunan manajemen strategi pemerintah dan usaha, ,Yogyakarta, Graha ilmu.
Swasta, H.,Basu, dan Sukotjo.1993.Manajemen pemasaran Modern. Edisi II Yogyakarta: Liberty.
Umar, A., Sasongko, A. H., Aguzman, G., & Sugiharto, S. (2016). ANALISA SWOT PADA BISNIS RUMAHAN, STUDI KASUS PADA BISNIS LAUNDRY KILOAN. BBM (Buletin Bisnis & Manajemen), 2(02).
Umar Husien, Strategic Management In action,Konsep, Konsep teori dan teknik menganilisis manajemen strategis strategic Business Unit berdasarkan Konsep Michael R. Porter,Fred R. David, dan Wheelen-Hunger.2002.(Jakarta PT. Gramedia Pustaka Utama,2002).
Undang-undang No 20 tahun 2008 tentang Usaha Mikro,Kecil dan Menengah (UMKM)
Published
2017-08-30
Section
Articles