THE INFLUENCE OF HUMAN RESOURCES QUALITY ON IMPROVING THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN THOUSAND ISLANDS, NORTH JAKARTA

Purpose: The aim of this research is to determine that improving the quality of human resources can improve the performance of Small and Medium Enterprises (UKM) in the Seribu Islands community and to formulate quality human resources in order to improve the performance of Small and Medium Enterprises (UKM) in the Thousand Islands community. Design/methodology/approach: The research method that used is descriptive quantitative, uses primary and secondary data types and uses a questionnaire instrument, the number of samples of this study is 100 respondents using the Slovin method in determining the sample. Findings: 2 hypotheses are while the other is accepted Research limitations/implications: Variables considered in this research are human resources quality, performance of Small and Medium Enterprises digital marketing and follows current technology, and business management. The scope of work of the Kepulauan Seribu, North Jakarta. Practical implications: Results show that from the 2 hypotheses proposed Originality/value: This paper is original. Paper type: This paper can be categorized as a research paper


I. INTRODUCTION
Small and Medium Enterprises (UKM) are now the most important part of the economy of a country, including Indonesia, which is a developing country, because with the existence of Small and Medium Enterprises (UKM) it is able to absorb labor. In general, developing countries in the world have various kinds of problems that are almost the same, starting from the growing and uncontrolled population, having a population with a low level of education which has an effect on increasing the unemployment rate and also impacts on the increasing poverty level. The economic activity of a country can be used as a characteristic that the country is developed or not. The more resources a country can use and process, the more economic activity of a country will be.
Human resources are needed who are able to process the resources of a country so that economic activity can increase. In this case, the author wants to see economic activities in Indonesia, one of which is in the Thousand Islands area where most of the people's livelihoods are entrepreneurship or owning small and medium enterprises. Therefore, with the phenomenon of the Thousand Islands people, most of whose livelihoods are entrepreneurship, the authors want to see how to formulate and implement a human resource ISSN : 2597-4785 (ONLINE) ISSN : 2597-4750 (PRINTED) The Influence of Human Resources Quality on Improving The Performance of Small and Medium Enterprises In Thousand Islands, North Jakarta Yhonanda Harsono, Otto Fajarianto Page │ 416 strategy, in this case is the Thousand Islands people so that it can improve performance. First, let me describe the population in the Thousand Islands, Jakarta, below:  The territory of the Jakarta Capital City Special Region is divided into municipalities and administrative districts (Ma'ruf, 2014). The autonomy of the Special Capital Region of the Province of Jakarta is placed on the scope of the Province and is implemented based on the principles of Decentralization, Deconcentration and Assistance Tasks. Municipalities and Administrative Districts are administrative areas and not autonomous regions. In accordance with Article 32 of Law Number 34 of 1999, the Thousand Islands District which is part of the North Jakarta Municipality was upgraded to the status of the Thousand Islands Administrative District with the aim of improving public services and welfare, as well as the management of the Thousand Islands which consists of 110 Islands in all aspects. among others, environmental sustainability, people's welfare and socio-culture.
The main source of livelihood for the Thousand Islands people are fishing, however the value of trade in fisheries has fallen due to too many fishing boats operating in the area. So that other livelihoods that can improve the welfare of the Thousand Islands people are entrepreneurship, such as in the Thousand Islands, there are several resort hotels and simple inns in the same class as inns, which are usually called homestays, which are usually used as people's livelihoods in looking for other income, there are also those who trade. by opening small stalls along the coastal route, opening culinary stalls, restaurants or souvenir shops for visiting tourists (Yhonanda, et.all, 2020).
The following is the entrepreneurial data for Resort Hotels, Home Stay and Restaurants who are used as a livelihood for the people of the Thousand Islands, Jakarta to help their economy. The following data is taken directly from Central Statistics Agency of Thousand Islands Regency, Jakarta.  From the data above, the researcher wants to see how the performance of the Small and Medium Enterprises (UKM) of the Thousand Islands people, whether their income is high or still low, so that to improve the performance of the UKM, it is necessary to have a strategy to improve the quality of human resources which can later support the economic level and welfare of the Thousand Islands people (Lina & Lena Ellitan, 2019).
One of the strategies that will be carried out to improve the performance of these Small and Medium Enterprises (UKM) is by means of technology or digital marketing, where in this pandemic it will be very difficult to do conventional marketing, therefore human resources need to learn marketing through technology media to help the community (Daryanto dan Ismanto Setyobudi, 2014). The Thousand Islands in introducing their business and attracting both local and foreign tourists to be interested in continuing to visit tourist objects in the Thousand Islands, with the large number of visitors coming, indirectly their business in the culinary field, lodging etc. will be crowded with visitors too, so with the help of technology in the form of online marketing through the web or advertising on the internet will expand the marketing network and can help bring in many tourists (Emron, 2010).

II. METHODOLOGY
The method that used for this research is quantitative method, which is an approach that involves estimating parameters, testing hypotheses, establishing confidence intervals, and the relationship between two or more characteristics (variables) for parameters that have a certain distribution (normal distribution) that is known (Sugiyono, 2017). The purpose of this research is to determine that improving the quality of human resources can affect the performance of Small and Medium Enterprises (UKM) in the Thousand Islands people and also to identify and formulate quality human resources in order to improve the performance of Small and Medium Enterprises (UKM) in the Thousand Islands people.
This research uses quantitative research methods. The study was conducted to determine the relationship between variables to determine the level of the existing relationship so that researchers can develop it according to research objectives. The Slovin method was used to determine which respondents were eligible to be sampled and the data collection technique used by researchers was field research using a questionnaire as a research instrument and library research, that is reading materials that support research. The data analysis technique in this research is validity test, reliability test, normality test, nonheteroscedasticity test, R Square, simple linear regression and hypothesis testing.

A. Validity and Reliability Test Results
The validity test refers to the extent to which the difference in observation scale scores reflects the actual difference between objects based on the characteristics being measured, compared to systematic error and random error. Reliability test refers to the extent to which the measuring instrument is able to provide consistent results if repeated measurements and validity are carried out. Based on the above results, it can be concluded that all indicators used for the variable quality of human resources (X) and performance of Small and Medium Enterprises (UKM) (Y) are valid. Therefore continued with the reliability test.

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(0.089) 11. In managing business activities the employees have more than five to ten years of experience. Page │ 420 Based on the above results, it can be concluded that in general the respondent's answer to the HR Quality statement (X) is 3.88 or between a scale range of 3 and 4 in other words the respondent answers between neutral to agree. And the respondent's answer score falls into the Good criteria (Hasibuan, 2006).
The conclusion is that the quality of human resources in the Thousand Islands mostly already understands the knowledge of technology and marketing with digital marketing in entrepreneurship and has managed their business by following current technology, this means that the residents of the Thousand Islands are familiar with digital marketing methods and their skills in managing a business is skilled and experienced, although the number of employees is still relatively small (Fajarianto, et all, 2020).   Based on the above results, it can be concluded that in general the respondent's answer to the HR Quality statement (X) is 3.29 or between a scale range of 3 and 4 in other words, the respondent answers between neutral to agree. And the respondent's answer score falls into the Good criteria. The conclusion is that the performance of the Small and Medium Enterprises (UKM) residents of the Thousand Islands has an average asset value of around Rp. 30,000,000 -Rp. 50,000,000 -with about 10 to 30 employees in managing their business, and the income obtained is mostly from cash and all income (Widodo, 2015). the assets owned Page │ 421 by all come from the results of the business. And based on the above conclusions and according to the type of business that has been described on the theoretical basis that most of the businesses of the Thousand Islands population are small and medium enterprises (Dhewanto, et. all, 2019).

F. Profile of research respondents (Gender)
In this study, the number of respondents was 100 inhabitants of the thousand islands with 41 male respondents (41.1%) and 59 female respondents (58.9%). The proportion of respondents in this study was more women than men.

G. Respondent Age
In this research the number of respondents was 100 residents of the Thousand Islands, the age of the respondents in this research were residents aged 21-30 years (62.9%), 31-40 years (26.6%),> 40 years (10.5%). . From the picture, the ages of the population have different ages, with the majority being 21-30 years old. The people of the Thousand Islands have a young age.   Sources : Data processed 2020 Based on the results of simple linear regression calculations in the table above, a simple linear regression equation is obtained, that is Y = 35.132 + 0.659 X. From the above equation, it can be concluded as follows: a. 35,132 = if the quality of human resources (x) is 0 or constant, then the performance of the Small and Medium Enterprises (UKM) will be worth 35,132. b. 0.659 = if the quality of human resources (x) has increased by one unit, the performance of UKM (Y) will increase by 0.659 times.  : the variable quality of human resources (x) has no effect on the variable performance of Small and Medium Enterprises (UKM) (Y) H1: the variable quality of human resources (X) affects the variable performance of (UKM) (Y) With a significance level of 5% Decision: Reject H0 because the x-value is <0.05 Conclusion: with a significance level of 5%, it can be concluded that the variable quality of human resources (X) has an effect on the variable performance of Small and Medium Enterprises (UKM) (Y).

L. Discussion
In this research using data obtained from the results of distributing questionnaires to 100 respondents, that is local residents of the Thousand Islands, North Jakarta, based on the results of testing using the t test shows that the variable quality of human resources (X) affects the performance of Small and Medium Enterprises (UKM) (Y). Based on descriptive analysis that the quality of human resources in the Thousand Islands already understands digital marketing business marketing, because in managing their business they have used today's technology media, and their skills in managing the business are good, but in terms of managerial management they are still lacking, because in management is still minimal human resources or employees.
For the size of the business, the performance of Small and Medium Eneterprises in the Thousand Islands is included in the small and medium-sized business group, because based on the respondents' answers, their income results are still in the range of IDR 30,000,000 to IDR 50,000,000 with a number of business employees between 10 and 30 people (Siagian, 1999). Therefore, it can be concluded that the businesses of the Thousand Islands population are still included in small and medium enterprises. However, it can be seen from the answers of the lowest respondents that their business income is not always the same every month, even in every year it is never the same, and most of their income is obtained in cash from the sale of the business, so that the assets they have now are also the result of business income (Herman, 2013).

M. Human Resource Quality Improvement Strategy
From the results of the above discussion, the quality of human resources in the Thousand Islands is good and able to compete with residents outside the island, but their business management is still lacking, this can be seen from the lack of employees in their business, so that in a systematic division of tasks and business management still not good (Rostini, 2020). The strategies that need to be carried out by the local government are: 1. Provide basic knowledge in business management by providing training or work motivation in business management.

Developing digital marketing knowledge in the promotion of tourism objects and Small and Medium
Enterprises of Thousand Islands. 3. Creating innovative Small and Medium Enterprises (UKM) groups to make superior products typical of the Thousand Islands, in order to bring in many customers. 4. Maintain the cleanliness and beauty of the island which is used as the center of tourist attraction, in order to attract tourists to always come. Apart from that, from the results of the discussion on the size of the population of the Thousand islands, most of the sources of income for the population are from entrepreneurship, although the income they earn is not always stable every year, it is undeniable that the main livelihood for Thousand Islands people is relying on small and medium enterprises (Mangkuprawira, 2011). The strategies that need to be considered by the local government are: 1. Create a business assistance fund or capital assistance program to develop their business. 2. Maintain product excellence that has become the hallmark of the Thousand Islands Small and Medium Enterprises (UKM).