https://jurnal.narotama.ac.id/index.php/ijebd/issue/feed IJEBD International Journal Of Entrepreneurship And Business Development eISSN 2597-4785 pISSN 2597-4750 2021-12-20T17:32:01+07:00 Agus Sukoco agus.sukoco@narotama.ac.id Open Journal Systems <div> <p><strong>IJEBD International Journal of Entrepreneurship and Business Development</strong> eISSN 2597-4785 pISSN 2597-4750&nbsp;is an international, peer-reviewed journal publishing articles on all aspects of&nbsp;<strong>Entrepreneurship and Business Development,</strong>&nbsp;welcomes submissions of the following article types:</p> <ul> <li class="show">Papers: reports of high-quality original research with conclusions representing a significant advance, novelty or new finding in the field.</li> <li class="show">Topical Reviews: written by leading researchers in their fields, these articles present the background to and overview of a particular field, and the current state of the art. Topical Reviews are normally invited by the Editorial Board.</li> <li class="show">Comments: comment or criticism on work previously published in the journal. These are usually published with an associated Reply.</li> </ul> <p><strong>IJEBD International Journal of Entrepreneurship and Business Development</strong> publishes 6 issues in a year</p> </div> https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1482 Cultural Impediments to Entrepreneurship Development 2021-12-20T13:37:22+07:00 Lee Keng Ng lilee.ng@uafs.edu Balbir Bhasin balbir.bhasin@uafs.edu Jim Beard jim.beard@uafs.edu <p><strong><em>Purpose:</em></strong> The country direly needs to develop its entrepreneurial capability which is the key engine for economic development and poverty eradication. The Sri Lankan culture embraces collectivism and the traditional values of Theravada Buddhism, a belief system which inherently functions against the fostering of entrepreneurial spirit. Removing impediments to entrepreneurship is a key challenge for the country.</p> <p><strong><em>Findings:</em></strong> Sri Lanka is presently recovering from the destruction of the economy because of 30 years of civil war. The country is confronted by high government debt representing almost 80% of the GDP. Almost half of the population lived on less than $5 per day in 2013.</p> <p><em><strong>Originality/value:</strong></em> Using Sri Lanka as a case in point, this paper assesses the influence culture has on entrepreneurship and explores initiatives and measures that can be used to strengthen inherent cultural values that stimulate entrepreneurial spirit, encourage risk-taking, and in turn promote economic development.</p> <p><em><strong>Paper type:</strong></em> Research paper.</p> 2021-11-30T00:00:00+07:00 ##submission.copyrightStatement## https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1535 Household Challenges, Family Dynamism and Online Learning under COVID-19 Pandemic in a South African University 2021-12-09T14:28:12+07:00 Bongani innocent Dlamini dlaminibi@dut.ac.za Peggy Pinky Mthalane gumedepp@dut.ac.za Albert Tchey Agbenyegah, Dr AlbertA@dut.ac.za <div><em><strong>Purpose:</strong></em> Reduce the spread of the virus amongst people, especially students and lecturers, thus online learning was introduced in 2020. To find out the effectiveness of online learning and family dynamics posed</div> <div>by this phenomenon.</div> <div><strong><em>Design/methodology/approach:</em></strong> The researchers conducted a research at one of the University of Technology in South Africa, situated in the Province of Kwa-Zulu Natal, in Piet ermaritzburg. The main aim was to determine the challenges posed by online learning while students were at home,</div> <div>compounded by COVID-19 pandemic.</div> <div><em><strong>Findings:</strong></em> The results of the analysis show ed the connection</div> <div>between family dynamics such as family settings, online learning and the impact of COVID-19 pandemic in this regard. It can then be concluded that there is a significant influence between family setting, such as bereavement, divorce, lack of internet connection and overcrowding at home, COVID-19 and the adjustment to online learning.</div> <div><em><strong>Research limitations/implications:</strong></em> Lack of internet connection and overcrowding at home,COVID-19 and the adjustment to online learning.</div> <div><em><strong>Paper type:</strong></em> Research paper.</div> 2021-11-30T00:00:00+07:00 ##submission.copyrightStatement## https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1546 Financial Technology and Digital Marketing on MSMEs and their Impact on Financial Performance and Business Sustainability 2021-12-20T15:05:15+07:00 Noviana Yaniar noviana.thesismm@gmail.com Agus Dwi Sasono agus.dwi@narotama.ac.id Agus Sukoco agus.sukoco@narotama.ac.id Amrun Rosyid amrun.rosyid@narotama.ac.id <p><em><strong>Purpose:</strong></em> This study aims to analyze the effect of financial technology and digital marketing on MSMEs and their impact on financial performance and business sustainability.</p> <p><em><strong>Design/methodology/approach:</strong></em> The research uses an explanatory quantitative approach. The population in this study were all members of the Metropolia community, amounting to 155 people. The sampling technique used was purposive Data collection is done using google Forms. The data collected were analyzed using SEM-PLS.</p> <p><em><strong>Findings:</strong></em> Fintech has a positive and significant influence on the financial performance of MSMEs.&nbsp; Digimart has a significant influence on the financial performance of MSMEs. Fintech has a significant influence on the business sustainability of MSMEs. Digimart does not have a significant influence on the business sustainability of MSMEs. Financial performance has a significant positive influence on the business sustainability of MSMEs.</p> <p><em><strong>Paper type:</strong></em> Research paper</p> 2021-11-30T00:00:00+07:00 ##submission.copyrightStatement## https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1542 Employee Orientation, Training, and Development in improvements of Employee Performance at University in Surabaya 2021-12-20T15:15:04+07:00 Tubagus Purworusmiardi tubagus.purworusmiardi@narotama.ac.id Hary Adi Laksono haryadilaksono@gmail.com Elok Damayanti elok.damayanti@narotama.ac.id Amrun Rosyid amrun.rosyid@narotama.ac.id <p><em><strong>Purpose:</strong></em> This study aims to determine the effect of employee orientation, training, and development on the performance of university employees in the city of Surabaya.</p> <p><em><strong>Design/methodology/approach:</strong></em> The research uses an explanatory quantitative approach. The population in this study were all Universities in Surabaya, amounting to 84 units. Sampling technique with total sampling. Data collection is done using google Forms. The data collected were analyzed using multiple linear regression analysis, t-test, and F test.</p> <p><em><strong>Findings:</strong></em> Factors of employee orientation, training and development individually influence the performance of University employees in Surabaya. &nbsp;The results of the study state that work development have a dominant influence on the performance of university employees in Surabaya</p> <p><em><strong>Paper type:</strong></em> Research paper</p> 2021-11-30T00:00:00+07:00 ##submission.copyrightStatement## https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1529 The Effects of Entrepreneurial Leadership, Recruitment and Innovation on Learning Organization and Organizational Performance of Four Star Hotels in East Java 2021-12-20T15:35:00+07:00 Mohammad Soleh helosrahman@gmail.com Ida Aju Brahmasari brahmasari@untag-sby.ac.id Ida Aju Brahma Ratih brahmaratih@untag-sby.ac.id <p><em><strong>Purpose:</strong></em> The purpose of this study is to analyze the effects of entrepreneurial leadership, recruitment and innovation to learning organization and organizational performance at four-star hotels in East Java.</p> <p><em><strong>Design/methodology/approach:</strong></em> The research design used an explanatory research approach, with the research sample being the leadership or management of a four-star hotel in East Java, with a total sample of 71 respondents. The analytical technique used is SEM-PLS (SEM-Partial Least Square).</p> <p><em><strong>Findings:</strong></em> The results of the analysis conclude that there are five accepted hypotheses, namely (1) entrepreneurial leadership has a positive and significant effects on learning organizations, (2) recruitment has a positive and significant effects on learning organizations, (3) innovation has a positive and significant effects on learning organizations, (4) innovation has a positive and significant effects on organizational performance, (5) learning organization has a positive and significant effects on organizational performance.</p> <p><em><strong>Research limitation/implications:</strong></em> The rest, there are two rejected hypotheses, namely (1) entrepreneurial leadership has no significant effects on organizational performance, and (2) recruitment has no significant effects on organizational performance.</p> <p><em><strong>Originality/value:</strong></em> This Paper is original</p> <p><em><strong>Paper Type:</strong></em> Research paper</p> 2021-11-30T00:00:00+07:00 ##submission.copyrightStatement## https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1530 Product Innovation Development in The Creative Industries Aren Handicraft in Jember Regency Tutul Village 2021-12-20T15:41:12+07:00 Tri Palupi Robustin tripalupirobustin@gmail.com Khoirul Ifa khoirulifa@gmail.com Neny Tri Indianasari indriana85@gmail.com Fetri Setyo Liyundira Liyundira90@gmail.com Wahyuning Murniati wahyuning123@gmail.com Ninik Lukiana ibundaninik@gmail.com Deni Juliasari denijuliasari.js@gmail.com <p><em><strong>Purpose:</strong></em> The purpose of this research is how the process of developing product innovation in aren handicraft.</p> <p><em><strong>Design/methodology/approach</strong>:</em> This type of research uses descriptive methods with a qualitative approach. Researchers use the model developed by Urich &amp; Eppinger for the product innovation development process.</p> <p><em><strong>Findings:</strong></em> The results showed that in phase 5 (Production Ramp Up) workers were able to produce new products from hyacinth raw materials and wood waste with a variety of innovations.</p> <p><em><strong>Research limitation/implications</strong>:</em> The Research is limited to aren handicraft in Village Tutul Jember.</p> <p><em><strong>Practical implications</strong>:</em> This research can be used as a guide for several interested parties, namely lecturers, students and the craft industry</p> <p><em><strong>Originality/value</strong>:</em> This Paper is original</p> <p><em><strong>Paper Type</strong>:</em> Research paper</p> 2021-11-30T00:00:00+07:00 ##submission.copyrightStatement## https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1531 Small Enterprise Challenges and Responses to the COVID-19 Crisis 2021-12-20T15:48:37+07:00 Saptarshi Dhar saptarshi.iba@gmail.com Tahira Farzana tahira@juniv.edu <p><em><strong>Purpose:</strong></em> This study proposes a framework combining crisis challenges and response actions for crisis survival of small enterprises during the COVID-19 pandemic in Bangladesh.</p> <p><em><strong>Design/methodology/approach:</strong></em> We adopted a qualitative research design using a multiple case study method collecting data from four small firms in Bangladesh.</p> <p><em><strong>Findings:</strong></em> The findings of this study are expected to contribute to the literature on the small enterprise and COVID-19 context, providing useful insight into crisis survival for small firms, especially in developing countries.</p> <p><em><strong>Research limitations/implications:</strong></em> To counter these challenges, firms adopted short-term and long-term response strategies that resulted in survival for these businesses.</p> <p><em><strong>Practical implications:</strong></em> We derive a conceptual framework for crisis survival based on the learnings from the cases that would enable small firms to build resilience to crisis episodes. Additionally, we suggest recommendations that small enterprise owners and policymakers can adopt to improve the resilience during exogenous crisis periods.</p> <p><em><strong>Originality/value:</strong></em> This paper is original</p> <p><em><strong>Paper type:</strong></em> Research paper</p> 2021-11-30T00:00:00+07:00 ##submission.copyrightStatement## https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1532 Optimization of Digital Marketing Strategy with Implementation of SOSTAC Method 2021-12-20T16:03:26+07:00 Jesi Irwanto jesyrwanto@gmail.com Wahyuning Murniati wahyuning123@gmail.com Anisatul Fauziyah anisatulfauziah3@gmail.com <p><strong><em>Purpose:</em></strong> This training aims to develop digital marketing strategies for pesantren cooperative business entities as one of the efforts in countering the impact of the COVID 19 Pandemic.</p> <p><strong><em>Design/methodology/approach:</em></strong>&nbsp; Qualitative phenomenological approach is this research approach where in the process of data collection is done with participant observation to gain an understanding of the essential phenomena that occur.</p> <p><strong><em>Findings:</em></strong> The result of this research is a digital marketing strategy for Koperasi Pesantren where pendemic must further develop online marketing. Limited resources on understanding the mechanisms of online marketing become one of the main problems. This needs to be improved through a variety of relevant training activities.</p> <p><strong><em>Research limitations/implications:</em></strong> This research is limited to Koperasi Pesantren Zain Amanah Maslahah Lumajang Regency.</p> <p><strong><em>Practical implications:</em></strong> The results of this study can be a reference for other business entities to develop digital marketing strategies in the pandemic era.</p> <p><strong><em>Originality/value:</em></strong> This paper is original</p> <p><strong><em>Paper type:</em></strong> Research paper</p> 2021-11-30T00:00:00+07:00 ##submission.copyrightStatement## https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1537 Integration Model Productive Business as Embryo Oyster Mushroom in Village Klakah District Lumajang 2021-12-20T16:24:24+07:00 Ainun Jariah anjar040820@gmail.com Fauzan Muttaqin agdanby@yahoo.com Nawangsih Nawangsih lovinawang@gmail.com <p><em><strong>Research Purposes</strong> :</em> to realize Small and Medium Industries (IKM) that are globally empowered in solving social problems through product downstreaming.</p> <p><em><strong>Design/methodology/approach:</strong></em> The research method is descriptive qualitative, using direct observations and interviews and documentation.</p> <p><em><strong>Findings:</strong></em> The Oyster Mushroom Farmer Group has applied the management function (organizing), business administration starts to be organized by implementing the economic entity principle, has applied a more effective online marketing strategy, graphic design for the packaging of all product innovations has followed the proper provisions, especially innovation for packaging. oyster mushroom products</p> <p><em><strong>Limitations/Implications Research: </strong></em>the data sources only came from the head, farmers, and processors of the "Manut" Oyster Mushroom Farmers Group.</p> <p><em><strong>Practical Implications:</strong></em> to transfer of knowledge from universities to the participants of the "Manut" Oyster Mushroom Farmers Group, especially business management, business administration, effective online marketing strategies, graphic design, and product innovation made from oyster mushrooms.</p> <p><em><strong>Originality/Value:</strong></em> Integration Model Productive Business as Embryo Oyster Mushroom in Village Klakah District Lumajang</p> <p><em><strong>Type of </strong><strong>P</strong><strong>aper</strong>:</em> research paper</p> 2021-11-30T00:00:00+07:00 ##submission.copyrightStatement## https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1538 Pandemic Covid-19 and Uncertainty 2021-12-20T16:35:17+07:00 Tyna Yunita tyna.yunita@gmail.com M. Fadhli Nursal tyna.yunita@mail.com Adi Wibowo Noor Fikri tyna.yunita@mail.com Kardina Indriana Meutia tyna.yunita@mail.com <p><em><strong>Purpose:</strong></em> This study focuses on entrepreneurial intention among students. The purpose of this study was to determine the factors that influence student entrepreneurship interest as a career orientation in an uncertain environmental situation.</p> <p><em><strong>Design/methodology/approach:</strong></em> The statistical analysis method used is Structural Equation Modeling (SEM) where each is measured using several indicators, how uncertainty affects Career Orientation and Entrepreneurial Intentions. This research was conducted on students of the Management Study Program, Faculty of Economics and Business, Bhayangkara University, Greater Jakarta. This research was conducted by distributing questionnaires to 300 students using a simple random sampling method.</p> <p><em><strong>Findings:</strong></em> The results of this study want to obtain a model that shows that uncertainty affects career orientation and student interest in entrepreneurship.</p> <p><em><strong>Research limitations/implications:</strong></em> Future research is expected to explore the factors that influence student entrepreneurial intention and all aspects that encourage student career orientation. Practical implications: By involving more significant respondents in different research units, it is hoped to be used as a reference for knowledge and the basis for educational practitioners in development and decision making.</p> <p><em><strong>Originality/value:</strong></em> The uncertainty of the situation is a heavy blow to the business world and the economy in general, especially business actors who are just starting their business. Historically, individuals who undertake the creation of new ventures are considered to have started an entrepreneurial career.</p> <p><em><strong>Paper type:</strong></em> Research paper</p> 2021-11-30T00:00:00+07:00 ##submission.copyrightStatement## https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1539 Customer Relationship Management and Service Quality in Assessing Customer Loyalty 2021-12-20T16:39:57+07:00 Setiyani Hidayati syaniek04@gmail.com Khusnik Hudzafidah khusnik@upm.ac.id Renny Augustina rennyaugustina@upm.ac.id Trivosa Aprilia Novadiani Haidiputri novatrivosa@gmail.com <p><strong><em>Purpose:</em></strong> The purpose of this study is to analyze and increase customer loyalty through customer relationship management and good service quality.</p> <p><strong><em>Design/methodology/approach:</em></strong> This study uses a quantitative descriptive method, with a sampling technique in the form of purposive sampling. Analysis using multiple linear regression.</p> <p><strong><em>Findings:</em></strong> The results showed that customer relationship management is able to provide an important role in increasing customer loyalty. Providing good service quality is also able to increase customer loyalty.</p> <p><strong><em>Research limitations/implications:</em></strong> This research has implications for the problems that exist in UD. Batik Manggur Probolinggo in overcoming customer loyalty problems.</p> <p><strong><em>Practical implications: </em></strong>For investors or interested parties in overcoming customer loyalty, customer relationship management practices and service quality need to be maintained properly.</p> <p><strong><em>Originality/value:</em></strong> This paper is original</p> <p><strong><em>Paper type:</em></strong> Research paper</p> 2021-11-30T00:00:00+07:00 ##submission.copyrightStatement## https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1540 SWOT Analysis and ANP for Organic Tempeh SME Business Development Strategy 2021-12-20T16:49:50+07:00 Manik Ayu Titisari manikayut20@gmail.com Denis Fidita Karya manikayut20@gmail.com Surjo Hadi manikayut20@gmail.com <p><em><strong>Purpose:</strong></em> Therefore, in this study, SWOT analysis is used to formulate problems from internal and external factors, from developing alternative strategies, selecting and making strategic decisions that align with company goals.</p> <p><em><strong>Design/methodology/approach:</strong></em> At the same time, the Analytical Network Process (ANP) is used to weigh each alternative strategy so that the strategy with the highest priority weight can be identified. By using Super Decision software, the best alternative strategy for Soya Agung is to promote promotion and education with a weight of 0.214760.</p> <p><em><strong>Findings:</strong></em> An industry that can compete in the modern market has the right marketing strategy. As a Small and Medium Enterprise producing tempeh, whose raw material is non-genetic modified local soybeans, Soya Agung still has limitations in marketing its products.</p> <p><em><strong>Research limitations/implications:</strong></em> The integration of SWOT and ANP is expected to produce strategic plans that can provide various alternative marketing strategies that can help solve company problems.</p> <p><em><strong>Paper type:</strong></em> Research paper</p> 2021-11-30T00:00:00+07:00 ##submission.copyrightStatement## https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1541 Supply Chain Management to Improve the Distribution Efficiency of Puli Crackers in UD. Gangsar Jaya Lumajang 2021-12-20T17:02:33+07:00 Emmy Ermawati emmy.ermawati01@gmail.com <p><strong><em>Purpose:</em></strong> Improving the Distribution of Puli Crackers in UD. Gangsar Jaya Lumajang</p> <p><strong><em>Design/methodology/approach:</em></strong> The method used is an ethnographic approach starting from the collection of literature sources and supported by field data.</p> <p><strong><em>Findings:</em></strong> The results of the study show that the supply chain within the company is very possible to achieve increased efficiency in the distribution process of the home industry.</p> <p><strong><em>Research limitations/implications:</em></strong> This research implication of problems and solutions of supply chain distribution in UD. Gangsar Jaya Lumajang.</p> <p><strong><em>Practical implications:</em></strong> This research can be used as input for stakeholders to be used as a reference in optimizing the creative industry.</p> <p><strong><em>Originality/value:</em></strong> This paper is original</p> <p><strong><em>Paper type:</em></strong> Research paper</p> 2021-11-30T00:00:00+07:00 ##submission.copyrightStatement## https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1548 Entrepreneurial Characteristics and Entrepreneurial Orientation in Improving Business Performance of MSME Trading Assisted by the Surabaya Trade Office 2021-12-20T17:07:40+07:00 Achmad Daengs GS adaengsgs@univ45sby.ac.id Enny Istanti adaengsgs@univ45sby.ac.id Retno Susanti adaengsgs@univ45sby.ac.id <p><em><strong>Purpose:</strong></em> Analyze the effects of entrepreneurial characteristics on business performance through entrepreneurial orientation. Type of the research is causal research.</p> <p><em><strong>Design/methodology/approach:</strong></em> Analysis performed under quantitative analysis by using SEM Analysis and PLS to resolve the problem formulation and to know the effect of the determined variables.</p> <p><em><strong>Findings:</strong></em> The study result show that: (1) Entrepreneurial Characteristics affects the Entrepreneurship Orientation of MSME business actors; (2) Entrepreneurial Characteristics does not affect the Business Performance of MSME business actors; (3) Entrepreneurship orientation affects business performance in MSME business actors.</p> <p><em><strong>Practical implications:</strong></em> Intensify the effort under economic field in order to improving the income.</p> <p><em><strong>Originality/value:</strong></em> Originality here.</p> <p><em><strong>Paper type:</strong></em> Research paper</p> 2021-11-30T00:00:00+07:00 ##submission.copyrightStatement## https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1552 The Designing of a Digital Book on the History of Rubber Plantation Based on the Experiential Learning Model as a Trigger for Learning History Meaning Entrepreneurship 2021-12-20T17:10:10+07:00 Monalisa monalisa Monalisapurba98@gmail.com Muhammad Akhyar Monalisapurba98@gmail.com Musa Pelu Monalisapurba98@gmail.com <p><em><strong>Purpose:</strong></em> To achieve the level of prosperity is not an easy thing. Becoming an entrepreneur is not an alternative profession, but being an entrepreneur is a strategic choice that must be made with a firm and strong determination.</p> <p><em><strong>Findings:</strong></em> The essence of entrepreneurship is to build an entrepreneurial atmosphere so that students like challenges, are creative, innovative, and have the courage to take or manage risks (character).</p> <p><em><strong>Research limitations/implications:</strong></em> Imagine if all graduates in Indonesia had entrepreneurial characters, of course Indonesia would rise to become an authoritative country in the eyes of the world. Indonesia will have strong competitiveness, its economy will be independent, and its image will improve.</p> <p><em><strong>Practical implications:</strong></em> The formulation of the problem in this study is how the entrepreneurial attitude of students so far and how the needs of teachers and students for teaching materials that can improve the entrepreneurial attitude of students.</p> <p><em><strong>Paper type:</strong></em> Research paper.</p> 2021-11-30T00:00:00+07:00 ##submission.copyrightStatement## https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1553 Indonesia Gold 2045 2021-12-20T17:12:46+07:00 Dedy Surahman dedy.surahman@um-surabaya.ac.id Ma’ruf Sya’ban maruf@um-surabaya.ac.id <p><em><strong>Purpose:</strong></em> In 2019 the government targets the contribution of MSMEs to GDP to increase by 5 percent, To achieve these projections, the government provides support especially related to access to additional funding by issuing a people's business credit policy (KUR), but the facilities of the government are not yet effective enough in encouraging the performance of MSMEs because they are only given to trade businesses, not production businesses.</p> <p><em><strong>Design/methodology/approach:</strong></em> Research formulation (1) What is the role of Accounting for the Growth of MSMEs?; (2) How is the knowledge and utilization of Fintech by MSMEs? (3) How are the preparations, challenges and opportunities of MSMEs to welcome the indonesian golden 2045 phenomenon? Research methods use qualitative descriptive methods</p> <p><em><strong>Findings:</strong></em> The results of the study are MSMEs in Lamongan Regency, not much is known about the importance of accounting for business management. Respondents run businesses using only their economic instincts. If you manage to sell a lot means profit, if not sold means loss.</p> <p><em><strong>Research limitation/implications:</strong></em> Lack of insight and limited understanding of fintech becomes a problem for respondents when getting opportunities for increased turnover but the capital is limited so that the opportunity cannot be utilized. Indonesia gold 2045 phenomenon provides challenges to respondents to adapt to digitalization</p> <p><em><strong>Practical implications:</strong></em> Capital access is indeed a problem that inhibits MSMEs to spread their wings, including MSMEs who are the object of this research.</p> <p><em><strong>Paper Type:</strong></em> Research paper</p> 2021-11-30T00:00:00+07:00 ##submission.copyrightStatement## https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1554 Analysis of Product Variation, Quality of Service and Their Effect on Customer Satisfaction 2021-12-20T17:16:42+07:00 Suarni Norawati suarnistiebakinang@gmail.com Arman Arman suarnistiebakinang@gmail.com Auzar Ali suarnistiebakinang@gmail.com Amri Ihsan suarnistiebakinang@gmail.com Eka Putra suarnistiebakinang@gmail.com <p><strong><em>Purpose:</em></strong> <em>This research aims to determine the effect of either partially or simultaneously of the variable product variation and service quality on customer satisfaction</em></p> <p><strong><em>Design/methodology/approach:</em></strong> <em>The data used of primary data which obtained by questionnaire, observation, interview and documentation methods. The sample is 96 customers done by accidental sampling method. The data analysis tool used multiple linear regression model, while hypothesis testing was done by F test and t test at five percent alpha</em></p> <p><strong><em>Findings:</em></strong> <em>The result reveal that the product variation and service quality had a significant simultaneous and partial effect on customer satisfaction, furthermore there is evidence the strong relationship between the variables of product variation and service quality with customer satisfaction</em></p> <p><strong><em>Research limitations/implications:</em></strong> <em>This research is only carried out in one company as the object of research. Further researchers can conduct research from several companies so that the study results can be generalized</em></p> <p><strong><em>Practical implications:</em></strong> <em>The results of this study will provide to the management and the company in increasing profitability through consumer satisfaction. </em><em>The results of the study also provide theoretical implications as a reference in costumer satisfaction.</em></p> <p><strong><em>Originality/value:</em></strong> <em>Determine the effect of product variations and service quality either simultaneously or partially on customer satisfaction.</em></p> <p>&nbsp;<strong><em>Paper type:</em></strong> <em>Research paper</em></p> 2021-11-30T00:00:00+07:00 ##submission.copyrightStatement## https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1508 Differentiation Strategy of Tofu and Tempeh Micro, Small, and Medium Enterprises for Food Security During The Covid-19 Pandemic 2021-12-20T17:22:31+07:00 Etty Widawati ettystiepemuda@gmail.com Andrik Gastri andrikgastri.stiepemuda@gmail.com <p class="6AbstractText"><em><strong><span lang="EN-US">Purpose: </span></strong></em><span lang="EN-US" style="font-weight: normal; font-style: normal;">To achieve the level of prosperity is not an easy thing. Becoming an entrepreneur is not an alternative profession, but being an entrepreneur is a strategic choice that must be made with a firm and strong determination.</span></p> <p class="6AbstractText"><em><strong><span lang="EN-US">Findings: </span></strong></em><span lang="EN-US" style="font-weight: normal; font-style: normal;">The essence of entrepreneurship is to build an entrepreneurial atmosphere so that students like challenges, are creative, innovative, and have the courage to take or manage risks (character). </span></p> <p class="6AbstractText"><em><strong><span lang="EN-US">Research limitations/implications: </span></strong></em><span lang="EN-US" style="font-weight: normal; font-style: normal;">Imagine if all graduates in Indonesia had entrepreneurial characters, of course Indonesia would rise to become an authoritative country in the eyes of the world. Indonesia will have strong competitiveness, its economy will be independent, and its image will improve.</span></p> <p class="6AbstractText"><em><strong><span lang="EN-US">Practical implications: </span></strong></em><span lang="EN-US" style="font-weight: normal; font-style: normal;">The formulation of the problem in this study is how the entrepreneurial attitude of students so far and how the needs of teachers and students for teaching materials that c<a name="_GoBack"></a>an improve the entrepreneurial attitude of students. </span></p> <p class="6AbstractText"><em><strong><span lang="EN-US">Paper type: </span></strong></em><span lang="EN-US" style="font-weight: normal; font-style: normal;">Research paper.</span></p> 2021-11-30T00:00:00+07:00 ##submission.copyrightStatement## https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1574 Strategy Development of Revolving Fund for Small Business Grocery Store Using Information System 2021-12-20T17:24:52+07:00 Arasy Alimudin arasy.alimudin@narotama.ac.id Agus Sukoco agus.sukoco@narotama.ac.id Achmad Zakki Falani achmad.zakki@narotama.ac.id <p><strong><em>Purpose: </em></strong>This study aims at analyzing the factors influencing the ability to return capital of MSMEs in Indonesia (case study of grocery store in Surabaya).</p> <p><strong><em>Design/methodology/approach: </em></strong>The sample in this study is 171 pioneering grocery stores of cooperative Crosstabulation analysis was implemented to seek the relationship between factors of store internal resources and indicators of quality cooperatives on the ability to pay MSMEs. After that, a system architechture was designed which is then formulated in fuzzy logic to create decision-making system using MYSQL database. To compare the decision result using fuzzy logic, the data obatained were analyzed using logistic regression.</p> <p><strong><em>Findings: </em></strong>This study was found the results of manual calculations using logistic regression and calculation results using fuzzy logic-based information system application at www.simtokop.net, it is obtained the same recommendation on six stores that have output: “Growing” (eligible getting the revolving fund).</p> <p><strong><em>Paper type: </em></strong>Research paper</p> 2021-11-30T00:00:00+07:00 ##submission.copyrightStatement## https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1590 Determining the Timing of Investment in Mutual Fund Products using the Double Exponential Smoothing Model 2021-12-20T17:26:55+07:00 Achmad Muchayan garasisoft@gmail.com I Putu Artaya putu.artaya@narotama.ac.id Made Kamisutara made.kamisutara@narotama.ac.id <p><strong><em>Purpose: </em></strong>As we know, COVID-19 affects the economy of most of the world, one of the investment media that continues to grow is mutual fund investment. This study aims to find the right time to invest by studying data in the previous period.</p> <p><strong><em>Design/methodology/approach: </em></strong>In this study, we collect daily data on Net Asset Value (NAV) prices from January to September 2021, by analyzing calculations using the double exponential smoothing method to predict the time with the lowest price for investing.</p> <p><strong><em>Findings: </em></strong>The results showed that this study was able to predict the right time to invest in mutual funds using the Holt Double Exponential Smoothing method using the actual smoothing data parameter of 0.9 (alpha) and the trend data smoothing parameter of 0.1 (beta) with produces a Mean Absolute Percentage Error (MAPE) value of 0.85343. The right time to invest in this research is determined on November 2, 2021 with an estimated net asset value (NAV) of 2348.644032.</p> <p><strong><em>Paper type: </em></strong>Research paper</p> <p>&nbsp;<strong><em>Keywords: </em></strong><em>Mutual Fund, Investment Time, Investment Tool, Double Exponential Smoothing.</em></p> 2021-11-30T00:00:00+07:00 ##submission.copyrightStatement## https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1597 Analysis of the Level of Efficiency, Effectiveness, and Convenience of Using a Pedal Powered Water Pump for Irrigation Activities 2021-12-20T17:32:01+07:00 Mochammad Hatta hattahattahatta@gmail.com Ida Kusnawati Tjahjani echamail21@gmail.com Nurmawati Nurmawati nurmawati22765@gmail.com <p><strong><em>Purpose:</em></strong> <em>Analyze the level of efficiency, effectiveness, and convenience of using a pedal-powered water pump for irrigation activities.</em></p> <p><strong>Design/methodology/approach:</strong> This study uses a qualitative approach by conducting interviews, observations, and documentation on farmers in Carat Village, Pasuruan Regency and conducting descriptive analysis of the data that has been collected.</p> <p><strong>Findings:</strong> The results show that the use of a pedal-powered water pump has various benefits, including efficiency, effectiveness, convenience for farmers, and other benefits.</p> <p><strong>Research limitation/implications: </strong>This research is limited to land that has the same geographical conditions</p> <p><strong>Practical implications:</strong> This research is limited to land that has the same geographical conditions.</p> <p><strong>Originality/value: </strong>This research is original</p> <p><strong>Paper type:</strong> Research paper</p> 2021-11-30T00:00:00+07:00 ##submission.copyrightStatement##