IJIEEB International Journal of Integrated Education, Engineering and Business eISSN 2615-1596 pISSN 2615-2312

The Effect of Online Customer Rating and Online Customer Review on Consumer Purchase Decisions Online at Handmadeshoes Surabaya

2023-03-09T10:03:02+07:00

In this study, the influence of customer rating and customer reviews influenced purchasing decisions at the Handmadeshoes Surabaya Onlinestore. In this study, the author used quantitative research methods and used data generated from questionnaires that had been distributed to consumers of the Handamadeshoes Surabaya Onlinestore at Shopee stores. This study used a sample of 100 respondents from Handamadeshoes Surabaya Onlinestore consumers at Shopee stores. This study uses quantitative methods with validity, reliability, classical assumption test, multiple linear regression, persial test (Test t), simultaneous test (F) and coefficient of determination (D) with SPSS version 25. The results of this study can show that the free variables of Customer rating and Customer Riview have a positive and significant influence on online purchasing decisions. In this study, of course, it can be a reference for sellers to improve the quality of service and develop the quality of their products in order to increase consumer sales in order to get positive ratings and reviews on their products.

Journal Effect of Workload, Work Environment and Work Motivation on Employee Performance of Pt. Merak Jaya Beton Pamotan, Sidoarjo

2023-02-06T14:47:48+07:00

This research has a goal in the problem is whether the workload, work environment and work motivation have a simultaneous effect on the performance of employees of PT. Merak Jaya Plan Pamotan Sidoarjo. The population used is all employees of PT Merak Jaya Beton Plan Pamotan Sidoarjo in the Trucking Management System department, totaling 54 employees using non-probability or non-random sample selection. The data analysis method used is Multiple Linear Regression with the help of SPSS. The results showed that (1) partially the workload variable had a significance value of 0.040 <0.05 the workload variable had a partially significant effect on the employee performance variable. (2) partially the work environment variable has a significance value of 0.708 > 0.05, meaning that the work environment variable partially has no significant effect on employee performance variables. (3) partially the work motivation variable has a significance value of 0.080 > 0.05, meaning that the work motivation variable partially has no significant effect on the employee performance variable.

Effect of Relationship Marketing Towards Customer Loyalty in the Lubricant Industry

2023-03-09T14:10:35+07:00

The pandemic COVID-19 is a global health crisis, but the impacts are on the economics and social aspects. PT Cemako Lestari Indonesia is a company engaged in the lubricant industry trying to maintain customer loyalty through relationship marketing even though the current pandemic conditions are hampering sales activities. This study uses a quantitative approach. The population in this study were 50 customers of PT. Cemako Lestari Indonesia. The sampling technique used was saturated sampling. Data collection was done using Google Forms. The data analysis technique used is the R square test, F test and t test at a significant level of alpha 0.05. The result of this research is relationship marketing has a significant effect on customer loyalty. While the results of partial hypothesis testing indicate that trust, commitment, communication has a significant effect on Customer Loyalty, but the Conflict Handling has no significant effect on Customer Loyalty.

The Effect of Reward, Punishment and Motivation Work on The Performance of Employees Cv. Rizki Agung Surabaya

2023-03-09T16:20:37+07:00

The purpose of this research is to find out how much influence reward, punishment, and work motivation simultaneously and also parsia have on the performance of CV employees. Rizki Agung Surabaya. This study uses quantitative methods by distributing questionnaires to employees of CV. Rizki Agung as a respondent. Determination of the sample was carried out using the Saturated Random technique as many as 54 samples. Hypothesis analysis and testing was done by using multiple linear regression method. Regression analysis results in the equation Y = 9.867 + 0.2461 + 0.3092 + 0.2043 which shows that simultaneously the dimensions of reward, punishment, and work motivation have a positive direction on employee performance. The F test shows that the calculated F is (3.588) > Ftable (2.54) which means that the variables of reward, punishment and work motivation have a significant simultaneous effect on employee performance. The t-test shows that the variable X1 (Reward) with a t-count value of 1.046 > t-table with a significant level (0.305) has the largest significant partial effect on employee performance. The variables of punishment and work motivation have a partial but not significant effect on employee performance.

The Effect of Work Environment and Leadership Style on Employee Performance at PT. Kereta Api Logistik in Surabaya

2023-03-09T16:18:15+07:00

Management is a process or framework that involves guiding and directing a group of people toward organizational goals for tangible purposes. This research will focus more on human resource management, where this management is managing people. The variables to be studied are the work environment (X1), leadership style (X2) and employee performance (Y). The purpose of this study was to analyze the effect of work environment and leadership style variables on employee performance either partially or simultaneously. This research uses a quantitative approach, namely research that in the process uses data in the form of numbers. Respondents in this study were employees of PT. Kereta Api Logistik Surabaya conducted 95 people by conducting a distribution questionnaire and using a saturated sample. The results of the questionnaire were processed using the Multiple Linear Regression Analysis technique using the SPSS program. The results of this study indicate that the variables of Work Environment and Leadership Style have a significant effect both partially and simultaneously on Employee Performance at PT. Kereta Api Logistik Surabaya.

The Influence of Social Media Marketing and Consumer Trust on the Purchase Decision at Suteki Sushi Restaurant Surabaya

2023-03-09T16:16:02+07:00

The purpose of this study was to evaluate the impact of social media marketing and consumer trust on purchase decisions at Suteki Sushi Restaurant in Surabaya. Data was obtained by distributing questionnaires using a Likert scale via google form. The sampling technique used was purposive sampling with 100 respondents selected as Instagram users. The data analysis techniques used were descriptive analysis and verification analysis, namely: Validity Test, Reliability Test, Classic Assumption Test Multiple Regression Analysis, Coefficient of Determination Analysis (R2) and Hypothesis Testing with Partial Test (t test) and Simultaneous Test (F test). The findings of the test and analysis are as follows: There is a significant and favorable correlation between consumer trust and purchase decision with hypothesis testing obtained t-count 5.295 > t-table (1.985). Social media marketing has an unfavorable and small impact on purchase decisions, with hypothesis testing obtained t-count 0.604 < t-table (1.985). Social media marketing and consumer trust have a large and profitable impact simultaneously on purchase decisions with hypothesis testing obtained by Syg. 0.000 < 0.05.

Financial Ratio Performance Analyst PT. Primatama Delivery Ambassador in Surabaya

2023-02-06T14:47:49+07:00

The purpose of this study was to determine the level of financial performance of PT. Primatama Duta Antaran Surabaya which is reviewed through financial ratios (liquidity ratio, solvency ratio, activity ratio, and profitability ratio) in 2015 – 2019. Financial ratios measured include Current Ratio (CR), Quick Ratio (QR), Debt to Total Assets Ratio (DAR), Debt to Equity Ratio (DER), Total Assets Turn Over (TATO), Fixed Assets Turn Over (FATO), Return on Assets (ROA), and Return On Equity (ROE). This type of research is a qualitative research with quantitative data and the use of data collection techniques in the form of documentation in the form of secondary data, namely the annual report of PT. Primatama Delivery Ambassador Surabaya. The data analysis technique used is financial ratios supported by trend analysis. The results showed that the financial performance of PT. Primatama Duta Antaran Indonesia as measured by financial ratios from 2015-2019, that the highest CR was in 2017 of 173.53% and the lowest was in 2017 of -68.59%, the highest QR was in 2017 of 172.31% and the smallest was in 2016 at -70.18%, the lowest DAR was in 2017 at -11.24% and the highest was in 2016 at 7.86%, the lowest DER was in 2016 at 30.49% and the highest was in 2016 at -32.91 %, the highest TATO was in 2017 at 260%, and the lowest was in 2015 at -42.85%, the highest FATO was in 2017 at 40% and the lowest was in 2016 at -44%, the highest ROA was in 2017 at 1,507.41% and the lowest in 2019 was -6,157.14%, the highest ROE was in 2016 of 1,385.