The Effect Of Entrepreneur Orientation, Market Orientation, And Technology Orientation To Innovation Of Products And Quality Products (Empirical Study at Convection SMEsin the village of Tritunggal, Lamongan District)
Keywords:
SMEs, Convection, Entrepreneur Orientation, Market Orientation, Technology Orientation, Innovation, Quality Products
Abstract
The village of Tritunggal has three sub-villages namely Tesan Hamlet, Grogol Hamlet, and Hamlet Beton. The convection household industry located in Tritunggal Village produces various types of t-shirts, sporting costumes, jackets, tablecloths, nightgowns, school uniforms, marchendis, and various handicrafts and souvenirs that utilize waste from the local village convection industry. Supported by around 143 small and medium-sized convection industries, this business has become a regional superior product with its marketing area that has penetrated regional and national markets and even its existence has penetrated the export level. The problem faced by MSMEs in Conventional Village Convection is the weakness of the technology sector that makes production and marketing costs high, and this is also supported by the low entrepreneurial orientation and market orientation they have. This research is associative causal, Analytical technique used is path analysis (Path Analysis). The results showed that empirically the variables of entrepreneurship orientation and technological orientation, no significant effect on product innovation variables while market orientation variables significantly influence product innovation variables. the result of research also shows that simultaneously the variation of entrepreneur orientation, market orientation, technological orientation and product innovation have a significant effect to the quality product but parisally only the market orientation variables that have the effect of 0.605 ² = 0.366 or 36.60% to the product quality variables through product innovation variables .
Downloads
Download data is not yet available.
References
Alimudin, A. (2013). Pengaruh Orientasi Wirausaha Terhadap Keunggulan Bersaing Berkelanjutan Dan Kinerja Pemasaran Usaha Kecil Sektor Perdagangan (Consumer Goods) Di Kota Surabaya. Sustainable Competitive Advantage (SCA), 3(1).
Alimudin, A., & Sasono, A. D. (2015). Peningkatan daya saing produk konveksi usaha kecil berbasis iptek di desa tri tunggal kecamatan babat lamongan. In SNTT SV UGM 2015 (pp. 64–68). https://doi.org/http://doi.org/10.17605/OSF.IO/S5NG9
Andriyani, 2005, “Analisis Pengaruh Orientasi Kewirausahaan terhadap Strategi Pemasaran Guna Meningkatkan Kinerja Perusahaan”, Tesis, Universitas Diponegoro, Semarang
Andwiani Sinarasri, 2012. Analisis Pengaruh Orientasi Kewirausahaan terhadap Strategi Bisnis dalam Meningkatkan Kinerja Perusahaan (Studi Kasus pada Pedagang Kaki Lima Bidang Kuliner di Semarang)
Bagas Prakosa (2005). Pengaruh Orientasi Pasar, Inovasi dan Orientasi Pembelajaran terhadap Kinerja Perusahaan untuk Mencapai Keunggulan Bersaing (Studi Empiris pada Industri Manufaktur di Semarang). Jumal Studi Manajemen & Organisasl Vol. 2 No. 1 Januari 2005.
Baradwaj, S.G., et. Al., 1993, “Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research proposition, Journal of Marketing, Vol. 57, pp. 83-99.
Barney, JB, (1991), Firm Resource and Sustained Competitive Advantage, Journal of Management Science,42
Becherer, Richard C. and John G. Maurer, 1997, “The Moderating Effect of Environmental Variables on the Entrepreneurial and Marketing Orientation of Entrepreneurled Firms”, Entrepreneurship Theory and Practice, Fall
Chaney, P., Devinney, T. & Winer, R. 1991.The Impact of New Product Introductions on the Market Value of Firms. Journal of Business, 64(4): 573-610.
Christensen, C. Dan Bower, J. 1996. “ Customer Power, Strategic Investment, and the Failure of Leading Firms ”. Strategic Management Journal.17 (3), pp.197-218.
Daghfous, N., Petrof, J., & Pons, F. (1999). Value and Adoption of Innovation: A Cross-Cultural Study. The Journal Consumer Marketing, 16(4): 314-331.
Damanpour, F. 1991. Organizational Innovation: A Meta Analysis of Effect of Determinants and Moderators. Academy of Management Journal, 34(3): 555-590.
Deny Irawan dan Edwin Japarianto, 2013. Analisa Pengaruh Kualitas Produk Terhadap Loyalitas melalui Kepuasan Sebagai Variabel Intervening Pada Pelanggan Restoran Por Kee Surabaya, Jurnal Manajemen Pemasaran Vol. 1, No. 2, (2013) 1-8.
Frishammar, J. and Horte, S. Å. 2007.”The Role of Market Orientation and Entrepreneurial Orientation for New Product Development Performance in Manufacturing Firms”.Technology Analysis & Strategic Management, 22(3): 251-266.
Gaspersz, V. 2001.Analisis Tingkat Produktivitas Industri Manufaktur di Indonesia Periode 1990-1998.Jurnal Ekonomi Pembangunan (JEP), Volume 6 (Nomor 2). pp. 105-121.
Gatignon, Hubert., and Jean-Marc Xuereb (1997), “Strategy Orientation of the Firm and New Product Performance“, Journal of Marketing Research, Vol.XXXIV, (February), p.77-90
Ghozali, Imam, 2001, Aplikasi Program SPSS untuk Multivariat Analisis, Badan Penerbit Universitas Diponegoro Semarang
Gosselin Maurice, (2005). An Empirical Study of Performance Measurement in Manufacturing Firm, International, Journal of Productivity and Performance Management, Vol. 54 No.5/6.pp.419-437
Hair, JR., Joseph F., Rolp E. Anderson, Ropnald L. Tatham and William C. Black, 1995, “Multivariate Data Analysis with Reading”, Fourth Ed., Prentice Hall International, Inc.
Han, Jin K., Namwoon Kim, and Rajendra K. Srivastava, (1998) “Market Orientation and Organizational performance: is Innovation a Missing Link“, Journal of Marketing, Vol. 62,p.30-45
Han, Sang Lin, (1997), “A Conceptual Framework of the Impact of Technology on Customer-Supplier Relationship“, Journal of Business and Industrial Marketing,Vol.12, No.1,p.22-32
Hartini, S. (2012). Peran Inovasi: Pengembangan Kualitas Produk dan Kinerja Bisnis. Jurnal Manajemen dan Kewirausahaan , 14, 63-90.
Heri Setiawan (2012). Pengaruh Orientasi Pasar, Orientasi Teknologi dan Inovasi Produk terhadap Keunggulan Bersaing Usaha Songket Skala Kecil di Kota Palembang. Jurnal Orasi Bisnis Edisi ke-VIII, November 2012.
Hurley, Robert F., and G. Tomas M. Hult (1998), “Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination“, Journal of Marketing, Vol. 62, (July), p.42-54
Indriani, F., dan Prasetyowati, E. (2008).Studi Mengenai Inovasi Produk pada Usaha Kecil Kerajinan Ukiran di Jepara. Jurnal Sains Pemasaran Indonesia, 249-272.
Jaworski, B.J. dan Kohli, A.K. 1993. Market Orientation: Antecedent and Consequences. Journal of Marketing, 57(3): 53-70
Ittner, Christopher D. & Larcker, David, F. 2004. “Innovations in Performance Measurement: Trends and Research Implications”, http:\\www.ssrn.com, 12 Februari 2004.
Kotler Philip, ( 2001 ). Prinsip-prinsip Pemasaran.Jakarta : Erlangga
Martinez, J. A., Gamero, J., and Tamayo, J. A. (2011). Analysis of Innovation in SMEs Using an Innovative Capability-Based Non-Linear Model: A Study in the Province of Seville (Spain). Journal of Technovation, 459-475
Morris, M & G. Paul, 1987, “The Relationship Between Entrepreneurship Marketing in Established Firms”, Journal of Business Venturing 2(3), 247-59
Narver, J.C., & Slater, S. F. (1990).The Effect of a Market Orientation on Business Profitability. Journal of Marketing , 20-35
Naver, John C., and Stanley F. Slater (1994), “Does Competitive Environment Moderate the Market Orientation-Performance Relationship?“, Journal of Marketing, Vol. 58 (January),p. 45-55
Setyawati, Harini Abrilia. 2015. Pengaruh Orientasi Kewirausahaan dan Orientasi Pasar terhadap Kinerja Perusahaan melalui Keunggulan Bersaing dan Persepsi Ketidakpastian Lingkungan Sebagai Prediksi Variabel Moderasi (Survey pada UMKM Perdagangan di Kabupaten Kebumen), (Paper).
Sri Hartini, Peran Inovasi: Pengembangan Kualitas Produk dan Kinerja Bisnis, Surabaya 2012 Jurnal Manajemen dan Kewirausahaan, Vol.14, No. 1, Maret 2012: 63-90
Sugiyono, 2012. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Cetakan ke 16 : Alfabeta, Bandung
Sugiyono. 2010. Metode Penelitian Pendidikan. Bandung : Alfabeta
Voss, Glenn B., and, Zannie Giraud Voss., (2000), “Strategic Orientation and Firm Performance in an Artistic Enviroment“, Journal of Marketing, Vol. 64 (January), p. 67-83
Wahyono (2002), “Orientasi Pasar dan Inovasi: Pengaruhnya terhadap Kinerja Pemasaran“, Jurnal Sains Pemasaran Indonesia, Vol. I, No.1, (Mei), p.23-40.
Wahyudiono, Pengaruh Karakteristik Orientasi Teknologi terhadap Kualitas Produk dan Perbedaan Kualitas Produk Perusahaan Consumer Goods di Surabaya (2009). Ekuitas Vol. 15 No. 4 Desember 2011: 437 – 455
Alimudin, A., & Sasono, A. D. (2015). Peningkatan daya saing produk konveksi usaha kecil berbasis iptek di desa tri tunggal kecamatan babat lamongan. In SNTT SV UGM 2015 (pp. 64–68). https://doi.org/http://doi.org/10.17605/OSF.IO/S5NG9
Andriyani, 2005, “Analisis Pengaruh Orientasi Kewirausahaan terhadap Strategi Pemasaran Guna Meningkatkan Kinerja Perusahaan”, Tesis, Universitas Diponegoro, Semarang
Andwiani Sinarasri, 2012. Analisis Pengaruh Orientasi Kewirausahaan terhadap Strategi Bisnis dalam Meningkatkan Kinerja Perusahaan (Studi Kasus pada Pedagang Kaki Lima Bidang Kuliner di Semarang)
Bagas Prakosa (2005). Pengaruh Orientasi Pasar, Inovasi dan Orientasi Pembelajaran terhadap Kinerja Perusahaan untuk Mencapai Keunggulan Bersaing (Studi Empiris pada Industri Manufaktur di Semarang). Jumal Studi Manajemen & Organisasl Vol. 2 No. 1 Januari 2005.
Baradwaj, S.G., et. Al., 1993, “Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research proposition, Journal of Marketing, Vol. 57, pp. 83-99.
Barney, JB, (1991), Firm Resource and Sustained Competitive Advantage, Journal of Management Science,42
Becherer, Richard C. and John G. Maurer, 1997, “The Moderating Effect of Environmental Variables on the Entrepreneurial and Marketing Orientation of Entrepreneurled Firms”, Entrepreneurship Theory and Practice, Fall
Chaney, P., Devinney, T. & Winer, R. 1991.The Impact of New Product Introductions on the Market Value of Firms. Journal of Business, 64(4): 573-610.
Christensen, C. Dan Bower, J. 1996. “ Customer Power, Strategic Investment, and the Failure of Leading Firms ”. Strategic Management Journal.17 (3), pp.197-218.
Daghfous, N., Petrof, J., & Pons, F. (1999). Value and Adoption of Innovation: A Cross-Cultural Study. The Journal Consumer Marketing, 16(4): 314-331.
Damanpour, F. 1991. Organizational Innovation: A Meta Analysis of Effect of Determinants and Moderators. Academy of Management Journal, 34(3): 555-590.
Deny Irawan dan Edwin Japarianto, 2013. Analisa Pengaruh Kualitas Produk Terhadap Loyalitas melalui Kepuasan Sebagai Variabel Intervening Pada Pelanggan Restoran Por Kee Surabaya, Jurnal Manajemen Pemasaran Vol. 1, No. 2, (2013) 1-8.
Frishammar, J. and Horte, S. Å. 2007.”The Role of Market Orientation and Entrepreneurial Orientation for New Product Development Performance in Manufacturing Firms”.Technology Analysis & Strategic Management, 22(3): 251-266.
Gaspersz, V. 2001.Analisis Tingkat Produktivitas Industri Manufaktur di Indonesia Periode 1990-1998.Jurnal Ekonomi Pembangunan (JEP), Volume 6 (Nomor 2). pp. 105-121.
Gatignon, Hubert., and Jean-Marc Xuereb (1997), “Strategy Orientation of the Firm and New Product Performance“, Journal of Marketing Research, Vol.XXXIV, (February), p.77-90
Ghozali, Imam, 2001, Aplikasi Program SPSS untuk Multivariat Analisis, Badan Penerbit Universitas Diponegoro Semarang
Gosselin Maurice, (2005). An Empirical Study of Performance Measurement in Manufacturing Firm, International, Journal of Productivity and Performance Management, Vol. 54 No.5/6.pp.419-437
Hair, JR., Joseph F., Rolp E. Anderson, Ropnald L. Tatham and William C. Black, 1995, “Multivariate Data Analysis with Reading”, Fourth Ed., Prentice Hall International, Inc.
Han, Jin K., Namwoon Kim, and Rajendra K. Srivastava, (1998) “Market Orientation and Organizational performance: is Innovation a Missing Link“, Journal of Marketing, Vol. 62,p.30-45
Han, Sang Lin, (1997), “A Conceptual Framework of the Impact of Technology on Customer-Supplier Relationship“, Journal of Business and Industrial Marketing,Vol.12, No.1,p.22-32
Hartini, S. (2012). Peran Inovasi: Pengembangan Kualitas Produk dan Kinerja Bisnis. Jurnal Manajemen dan Kewirausahaan , 14, 63-90.
Heri Setiawan (2012). Pengaruh Orientasi Pasar, Orientasi Teknologi dan Inovasi Produk terhadap Keunggulan Bersaing Usaha Songket Skala Kecil di Kota Palembang. Jurnal Orasi Bisnis Edisi ke-VIII, November 2012.
Hurley, Robert F., and G. Tomas M. Hult (1998), “Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination“, Journal of Marketing, Vol. 62, (July), p.42-54
Indriani, F., dan Prasetyowati, E. (2008).Studi Mengenai Inovasi Produk pada Usaha Kecil Kerajinan Ukiran di Jepara. Jurnal Sains Pemasaran Indonesia, 249-272.
Jaworski, B.J. dan Kohli, A.K. 1993. Market Orientation: Antecedent and Consequences. Journal of Marketing, 57(3): 53-70
Ittner, Christopher D. & Larcker, David, F. 2004. “Innovations in Performance Measurement: Trends and Research Implications”, http:\\www.ssrn.com, 12 Februari 2004.
Kotler Philip, ( 2001 ). Prinsip-prinsip Pemasaran.Jakarta : Erlangga
Martinez, J. A., Gamero, J., and Tamayo, J. A. (2011). Analysis of Innovation in SMEs Using an Innovative Capability-Based Non-Linear Model: A Study in the Province of Seville (Spain). Journal of Technovation, 459-475
Morris, M & G. Paul, 1987, “The Relationship Between Entrepreneurship Marketing in Established Firms”, Journal of Business Venturing 2(3), 247-59
Narver, J.C., & Slater, S. F. (1990).The Effect of a Market Orientation on Business Profitability. Journal of Marketing , 20-35
Naver, John C., and Stanley F. Slater (1994), “Does Competitive Environment Moderate the Market Orientation-Performance Relationship?“, Journal of Marketing, Vol. 58 (January),p. 45-55
Setyawati, Harini Abrilia. 2015. Pengaruh Orientasi Kewirausahaan dan Orientasi Pasar terhadap Kinerja Perusahaan melalui Keunggulan Bersaing dan Persepsi Ketidakpastian Lingkungan Sebagai Prediksi Variabel Moderasi (Survey pada UMKM Perdagangan di Kabupaten Kebumen), (Paper).
Sri Hartini, Peran Inovasi: Pengembangan Kualitas Produk dan Kinerja Bisnis, Surabaya 2012 Jurnal Manajemen dan Kewirausahaan, Vol.14, No. 1, Maret 2012: 63-90
Sugiyono, 2012. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Cetakan ke 16 : Alfabeta, Bandung
Sugiyono. 2010. Metode Penelitian Pendidikan. Bandung : Alfabeta
Voss, Glenn B., and, Zannie Giraud Voss., (2000), “Strategic Orientation and Firm Performance in an Artistic Enviroment“, Journal of Marketing, Vol. 64 (January), p. 67-83
Wahyono (2002), “Orientasi Pasar dan Inovasi: Pengaruhnya terhadap Kinerja Pemasaran“, Jurnal Sains Pemasaran Indonesia, Vol. I, No.1, (Mei), p.23-40.
Wahyudiono, Pengaruh Karakteristik Orientasi Teknologi terhadap Kualitas Produk dan Perbedaan Kualitas Produk Perusahaan Consumer Goods di Surabaya (2009). Ekuitas Vol. 15 No. 4 Desember 2011: 437 – 455
Published
2017-09-30
Section
Articles
Copyright (c) 2017 MAGISTRA: Jurnal Ilmu Manajemen
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
