ANALYSIS OF FACTORS THAT INFLUENCE THE PEOPLE OF MALANG CITY IN CHOOSING TRANSPORTATION IN COVID-19 PANDEMIC

Abstract

The Covid-19 pandemic in Indonesia has been going on since the beginning of 2020. Various efforts have been made by the Indonesia Government to prevent the spread of this virus, including the Large-Scale Social Restrictions (PSBB) policy, the Implementation of Community Activity Restrictions (PPKM), and the Adaptation of New Normal Habits (AKB). Malang City is the second largest city in East Java after Surabaya and is one of the most strategically located cities. The density of activity is directly proportional to the development of community movements that require growing transportation needs. The study was conducted to determine the decisions of the people of Malang City towards the selection of conventional and online transportation in daily activities based on customer satisfaction during the Covid-19 pandemic. The research was conducted in Malang City in October-November 2021. The object of research is the perception of users of conventional public transportation on the AG (Arjosari-Gadang) line and online transportation including Gojek and Grab with 100 respondents. Data analysis on the study used Multiple Linear Regression Analysis using the SPSS version 25 program. Factors that influence the decision of people in Malang City in choosing conventional or online transportation during the Covid-19 pandemic are significantly reliability, responsiveness, Assurance and Tangibility Asset, while User Experience has no effect on people's decisions in choosing transportation