THE ANALYSIS OF MICRO BUSINESS IN FACING THE BUSINESS COMPETITION IN MEDAN CITY

Abstract

              The business competition is possibly cannot be avoided. The competition shows the number of similar products on the market and shows the same business that thay do. In the business world the competition is a commonplace, and dealing with the competitors is the job of the business owner. So is the case with micro business which experiencing a high competition from the similar business. Micro business as the most absorbing workface and occupying the third position of the wheels of the economy. In its development, micro business still face the obstacle so it is difficult to compete especially when dealing with franchise business. The various obstacles faced by micro business actors will be able to be overcome with the factors of the business development. This research aims to apply the model of micro business development in Medan city. It is expected with applying this model the micro business will be able to grow, by fostering the business actors through entrepreneurship skills. The research method used in this study is action research. Action research is a research that aims to provide the solution in existing problems then conducted a descriptive analysis.

Keywords: Micro Business, Enterpreneurship Training, Business Capability, Financial Statements.