The Effect Of Learning Quality, Service Quality, And Promotion on Decission To Choose School At SDIT Mutiara Rahmah Balikpapan
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Sep 30, 2021
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Abstract
Purpose: This study aims to determine the effect of the independent variables, namely Quality of Learning (X1), Quality of Service (X2), and Promotion (X3), on the dependent variable, namely Decision to Choose (Y) at SDIT Mutiara Rahmah Balikpapan.
Design/methodology/approach: This study uses a non-probability sampling technique using a sample of 200 respondents. Data collection techniques are questionnaires, observations, interviews.
Findings: Based on the results of multiple regression analysis, the correlation coefficient (R) was obtained. From the results of multiple linear regression analysis, the R value was 0.663 and the determinant R Square value (R2) was 0.401. The F_count value obtained is 43,649. This value is far above the F_table value of 2.65 with a significance level of = 0.000 which is far from 0.05.
Research limitations/implications: Thus, it can be concluded that the variables of learning quality (X1), service quality (X2), and promotion (X3), influence simultaneou
sly on the decision to choose SDIT Mutiara Rahmah Balikpapan.
Originality/value: The results of the t-test of the hypothesis indicate that the three independent variables, namely the quality of learning (X1), service quality (X2), and promotion (X3), each partially have a significant effect on the decision to choose SDIT Mutiara Rahmah Balikpapan.
Paper type: Research Paper
Design/methodology/approach: This study uses a non-probability sampling technique using a sample of 200 respondents. Data collection techniques are questionnaires, observations, interviews.
Findings: Based on the results of multiple regression analysis, the correlation coefficient (R) was obtained. From the results of multiple linear regression analysis, the R value was 0.663 and the determinant R Square value (R2) was 0.401. The F_count value obtained is 43,649. This value is far above the F_table value of 2.65 with a significance level of = 0.000 which is far from 0.05.
Research limitations/implications: Thus, it can be concluded that the variables of learning quality (X1), service quality (X2), and promotion (X3), influence simultaneou
sly on the decision to choose SDIT Mutiara Rahmah Balikpapan.
Originality/value: The results of the t-test of the hypothesis indicate that the three independent variables, namely the quality of learning (X1), service quality (X2), and promotion (X3), each partially have a significant effect on the decision to choose SDIT Mutiara Rahmah Balikpapan.
Paper type: Research Paper
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References
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Gusdiandika, R., & Sinduwiatmo, K. (2016). Pengaruh Promosi Sekolah Terhadap Keputusan Siswa Dalam Pemilihan Smk Sepuluh Nopember Sidoarjo. KANAL: Jurnal Ilmu Komunikasi, 1(1), 27. https://doi.org/10.21070/kanal.v1i1.326
Haryati, T., & Rochman, N. (2012). Peningkatan Kualitas Pembelajaran Pendidikan Kewarganegaraan Melalui Praktik Belajar Kewarganegaraan (Project Citizen). Jurnal Ilmiah Civis, 2(2), 1–11.
Kotler, P., & Keller, K. L. (2016). MarkKotler, P., & Keller, K. L. (2016). Marketing Management. Global Edition (Vol. 15E). https://doi.org/10.1080/08911760903022556eting Management. In Global Edition.Service Quality (X2)3,1400,002Promotion (X3)2,7390,007
Lestiyadi AP, Kartika Sari Dewi, T. I. (2020). Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Keputusan Siswa Memilih SMK Bina Harapan Ciseeng, Bogor. Prosiding Senantias, 1.
Machali, I., & Hidayat, A. (2016). The Handbook of Education Management, Teori dan Praktik Pengelolaan Sekolah/Madrasah di Indonesia. In Kencana, Jakarta. Edisi Kedua.
Puryanto, D. (2015). Pengaruh Kualitas Fasilitas, Kualitas Pembelajaran dan Lokasi Terhadap Keputusan Memilih Jasa Pendidikan di SMPIT Global Insani Islamic School-Bekasi. Jurnal Ekonomi Dan Bisnis STIE YPN, VIII(3), 31–45.
Sari, A. F., Fathoni, A., & Hasiholan, L. B. (2015). Pengaruh Harga, Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Lemari Es Merek LG di PT. Global Elektronik Banyumanik Semarang. 1–9.
Sari, W. M., Totalia, S. A., & Sudarno. (2015). Pengaruh Citra Sekolah Terhadap Keputusan Memilih Sekolah Pada Siswa Smk Kristen 1 Surakarta. Pengaruh Citra Sekolah Terhadap Keputusan Memilih Sekolah Pada Siswa Smk Kristen 1 Surakarta, 08(01), 1–20.
Siburian, T. P., & Ginting, L. (2013). Analisis Pengaruh Kualitas Pelayanan Konsumen Pada Warung Ucok Durian Iskandar Muda Medan Terhadap Keputusan Pembelian. Media Informasi Manajemen, 53(9).
Tjiptono, Fandy dan Gregorius, C. (2011). Service, Quality & Satisfaction, Edisi Ketiga. Andi Yogyakarta.
Tjiptono, F., & Anastasia, D. (2015). Pelanggan Puas? Tak Cukup! Widya Cipta: Jurnal Sekretari Dan Manajemen. https://doi.org/10.31294/widyacipta.V2I1.2684.G2034