Product Innovation Development in The Creative Industries Aren Handicraft in Jember Regency Tutul Village
Abstract
Purpose: The purpose of this research is how the process of developing product innovation in aren handicraft.
Design/methodology/approach: This type of research uses descriptive methods with a qualitative approach. Researchers use the model developed by Urich & Eppinger for the product innovation development process.
Findings: The results showed that in phase 5 (Production Ramp Up) workers were able to produce new products from hyacinth raw materials and wood waste with a variety of innovations.
Research limitation/implications: The Research is limited to aren handicraft in Village Tutul Jember.
Practical implications: This research can be used as a guide for several interested parties, namely lecturers, students and the craft industry
Originality/value: This Paper is original
Paper Type: Research paper
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References
Kotler, P., & Armstrong, G. (2010). Principles of Marketing. Upper Saddle River. New Jersey: Pearson Education, Inc.
Shaw, G. A. A. M. W. (1994). Critical Issue In Tourism. Blackwell Publisher.
Ulrich, K, T., & Eppinger, S. D. (2012). Product Design and Development. McGraw-Hill201.
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