Product Innovation Development in The Creative Industries Aren Handicraft in Jember Regency Tutul Village

Main Article Content

Tri Palupi Robustin
Khoirul Ifa
Neny Tri Indianasari
Fetri Setyo Liyundira
Wahyuning Murniati
Ninik Lukiana
Deni Juliasari

Abstract

Purpose: The purpose of this research is how the process of developing product innovation in aren handicraft.


Design/methodology/approach: This type of research uses descriptive methods with a qualitative approach. Researchers use the model developed by Urich & Eppinger for the product innovation development process.


Findings: The results showed that in phase 5 (Production Ramp Up) workers were able to produce new products from hyacinth raw materials and wood waste with a variety of innovations.


Research limitation/implications: The Research is limited to aren handicraft in Village Tutul Jember.


Practical implications: This research can be used as a guide for several interested parties, namely lecturers, students and the craft industry


Originality/value: This Paper is original


Paper Type: Research paper

Downloads

Download data is not yet available.

Article Details

Section
Articles

References

Kotler, P., & Armstrong, G. (2010). Principles of Marketing. Upper Saddle River. New Jersey: Pearson Education, Inc.
Shaw, G. A. A. M. W. (1994). Critical Issue In Tourism. Blackwell Publisher.
Ulrich, K, T., & Eppinger, S. D. (2012). Product Design and Development. McGraw-Hill201.