Covid -19: The Impact On Malaysian Visual Arts Scene

Main Article Content

Mohd Fauzi Sedon
Che Zalina Zulkifli
Mohd Zahuri Khairani
Karthigayan Gunesegaran
Abdul Aziz Zalay

Abstract

Purpose: This paper discusses the impact of COVID-19 on the Visual Arts industry in Malaysia. In general, this pandemic has affected various forms of artistic activities and the income of visual arts artists and galleries. The cancellation of art projects and exhibitions has greatly affected the artist's source of income as well as disrupted the sale of works and forms of art appreciation. The crisis has also opened up a new form to the visual arts industry by looking at alternative approaches to the continuity of the arts field by switching to virtual or online methods. This emerging crisis of COVID-19 might be the starting point for all art practitioners including artists, art critics, galleries/museums, collectors, and curators in using the online space to continue to capitalize on and expand the Visual Arts industry.


Design/methodology/approach: Review approach.


Findings: The COVID-19 pandemic has made a huge impact on the country's Visual Arts industry where a wide range of art activities cannot be implemented and opened up opportunities for online activities


Practical implications: Exhibition and sale of works through online approach has become one of the main methods that support the Visual Arts industry with the application of a combination of the latest technologies such as VR and AI that enable the representation of real experiences in the context of art appreciation.


Originality/value: This paper is original.


Paper type: This paper can be categorized as a viewpoint

Downloads

Download data is not yet available.

Article Details

Section
Articles

References

Christidou, D. (2016). Social interaction in the art museum: Performing etiquette while connecting to each other and the exhibits. Pre-print draft of the paper published in The International Journal of Social, Political and Community Agendas in the Arts. Retrieved on 16 April 2020 from https://www.researchgate.net/publication/306262845_Social_interaction_in_the_art_museum_Performing_etiquette_while_connecting_to_each_other_and_the_exhibits
Cline, A. (2012). The Evolving Role of the Exhibition and its Impact on Art and Culture. Senior Theses, Trinity College, Hartford, CT. Retrieved on 16 April 2020 from http://digitalrepository.trincoll.edu/theses
Frederik Resch, M. B. (2011). Management of Art Galleries – Business Models. Doctor of Philosophy Dissertation, University of St. Gallen, Germany. Retrieved on 16 April 2020 from https://www1.unisg.ch/www/edis.nsf/SysLkpByIdentifier/3927/$FILE/dis3927.pdf
Graw, I. (2009). High Price: Art Between the Market and Celebrity Culture, Berlin: Sternberg Press.
Greenberg, R., Ferguson, B. W., & Nairne, S. (1996). Thinking About Exhibitions, London: Routledge.
Kaczor, U. S. (2015). Creating an Online Exhibition: The Impact of Online Context on Internet User’s Experience and Behaviour, Annals of Computer Science and Information System, 6, 225-232.
Kumar, D. (2020). Covid-19 Malaysia performing arts communities crippled. The Star, 17 March 2020. Retrieved on 16 April 2020 from https://www.thestar.com.my/lifestyle/culture/2020/03/17/covid-19-malaysian-performing-arts-communities-crippled
Lin, R. (2020). Malaysian art scene not digitally savvy enough to adapt to Covid-19 crisis. The Star, 25 March 2020. Retrieved on 17 April 2020 from https://www.thestar.com.my/lifestyle/culture/2020/03/25/covid-19-situation-exposes-the-malaysian-art-scene039s-lack-of-digital-adaptability
Manners, B., Borstlap, H., & Saayman, M. (2016). Is There More to A Visual Art Exhibition than just Art? Contemporary Management Research, 12(4), 435-454.
Marincola, P. (2006). What Makes a Great Exhibition? Philadelphia: Philadelphia Center for Arts and Heritage.
National Culture and Arts Foundation (2014). Art as Social Interaction: Hong Kong / Taiwan Exchange. Retrieved on 17 April 2020 from https://www.e-flux.com/announcements/30268/art-as-social-interaction-hong-kong-taiwan-exchange/
Simon, N. (2010). The Participatory Museum. Santa Cruz: Museum 2.0.