The Influence of Site Quality and Trust on Repurchase Interest of Tokopedia through Perceived Usefulness

  • Rully Restiningrum Universitas Narotama
  • Nurul Aini Universitas Narotama
  • Joko Suyono Universitas Narotama
  • Damarsari Ratnasahara STIE Mahardika
DOI: https://doi.org/10.29138/ijebd.v4i1.1195
Keywords: perceived usefulness, repurchase interest, site quality, tokopedia, trust

Abstract

Purpose: this study aims to examine the relationship between site quality variables and trust in Tokopedia consumer repurchase interest in Surabaya through the mediating variable of perceived usefulness.

Design/methodology/approach: This is a quantitative study and the data will be analysed through partial Least Square (PLS).

Findings: 5 out of 7 hypotheses cannot be proved and supported by this study

Research limitations/implications: The respondent of this study are 95 Tokopedia user.

Practical implications: Only 2 out of 7 hypotheses can be proved and supported.

Paper type: This study is categorised as a case study.

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Published
2021-01-07
Issue
Vol 4 No 1 (2021): January 2021
Section
Articles

Copyright (c) 2021 IJEBD International Journal Of Entrepreneurship And Business Development eISSN 2597-4785 pISSN 2597-4750

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