The Role of Personal Branding and Customer Experience at Warung Kopi Asiang Pontianak
Abstract
Purpose: The purpose of this research is to analyze the role of personal branding and customer experience at Warung Kopi Asiang Pontianak.
Design/methodology/approach: The method used is a quantitative method using questionnaire to 100 respondents with convenience sampling technique.
Findings: The results showed that customer experience have a contribution in purchase decision at Warung Kopi Asiang Pontianak. However, personal branding that build based on Asiang as owner no give significant contribution in purchase decision.
Research limitations/implications: This research is limited to Warung Kopi Asiang in Pontianak.
Practical implications: This research can give a comprehensive perspective about personal branding and customer experience in heritage coffee shop.
Originality/value: This paper is original.
Paper type: Research paper.
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References
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