The Influence of Cultural and Social Factors on Consumer Purchase Decisions of Ornamental Plants in Galeri Hejo

Salmaa Rizki Zumara

doi:10.29138/ijebd.v5i1.1598

Salmaa Rizki Zumara Universitas Padjadjaran

DOI: https://doi.org/10.29138/ijebd.v5i1.1598

Keywords: Cultural factors, Purchase decision, Social factors

Abstract

Purpose: The purpose of this research is to determine how the independent variable (cultural and social factors) influences the dependent variable (purchase decisions) of ornamental plants in Galeri Hejo.

Design/methodology/approach: This research is using quantitative methods and the collected data is primary data obtained from the outcomes of directly distributing questionnaires to respondents.

Findings: It was found out that there was a significant influence on consumer purchase decision of ornamental plants in Galeri Hejo.

Paper type: Research Paper

Downloads

Download data is not yet available.

References

Amirullah. (2002). Perilaku Konsumen. Edisi Pertama (1st ed.). Graha Ilmu.

Arifin, Z. (2011). Penelitian Pendidikan. Remaja Rosda.

Black, J. M., & Hawks, J. H. (2014). Keperawatan Medikal Bedah Jilid 2 (8th ed.). Elesvier.

Dwiastuti, R., Shinta, A., & Isaskar, R. (2012). Ilmu Perilaku Konsumen (1st ed.). UB Press. http://shinta.lecture.ub.ac.id/files/2012/10/PERILAKU-KONSUMEN.Pdf

Effendi, S., & Singarimbun, M. (1995). Metode Pnelitian Survey. PT Pustaka LPE3S.

Kotler, Philip. (2000). Marketing Management (Milenium). Prentice Hall Intl.

Kotler, P. (2005). Manajemen Pemasaran Jilid 1 dan 2. PT Indeks Kelompok Gramedia.

Kotler, P., & Amsrong, G. (2006). Prinsip-prinsip Pemasaran. Erlangga.

Kotler, P., & amstrong, gary. (2012). prinsip pemasaran (13th ed.). erlangga.

Kotler, P., & Keller, K. L. (2007). Manajemen Pemasaran Jilid I (12th ed.). PT. Indeks.

Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran. Jilid I. Edisi ke 13. Erlangga.

Lathifah, A. R. Al, & Widyastuti, D. A. (2018). Pengaruh Green Product terhadap Minat Pembelian Ulang (Studi pada Produk Lampu LED Merek PHILIPS). Journal of Entrepreneurship, Management and Industry, 1(1), 16–28. https://doi.org/https://doi.org/10.36782/jemi.v1i01.1790

Narpodo, A. D. W. (2015). Botanical Garden Visitor Center Sleman [Universitas Atma Jaya Yogyakarta]. In e-journal.uajy (Vol. 25, Issue 26). http://webcache.googleusercontent.com/search?q=cache:3B0IPNb4mloJ:e-journal.uajy.ac.id/7111/1/0TA13562.pdf+&cd=2&hl=en&ct=clnk&gl=id

News, B. (2020). Ekspor Tanaman Hias Indonesia Naik 69,7% Selama Pandemi.