The Influence of Cultural and Social Factors on Consumer Purchase Decisions of Ornamental Plants in Galeri Hejo

Abstract

Purpose: The purpose of this research is to determine how the independent variable (cultural and social factors) influences the dependent variable (purchase decisions) of ornamental plants in Galeri Hejo.

Design/methodology/approach: This research is using quantitative methods and the collected data is primary data obtained from the outcomes of directly distributing questionnaires to respondents.  

Findings: It was found out that there was a significant influence on consumer purchase decision of ornamental plants in Galeri Hejo.

Paper type: Research Paper