Marketing Mix of Dry Bulk Market Share at Jamrud Terminal

Bilah Samping Artikel

PDF (English)
Diterbitkan Mar 31, 2022
DOI https://doi.org/10.29138/ijebd.v5i2.1796

Isi Artikel Utama

Dian Arisanti
STIA Dan Manajemen Kepelabuhan Barunawati Surabaya, Indonesia
Mudayat Mudayat
STIA Dan Manajemen Kepelabuhan Barunawati Surabaya, Indonesia
Isabela Kilimandu
STIA Dan Manajemen Kepelabuhan Barunawati Surabaya, Indonesia

Abstrak

Purpose: The purpose of this study is to find out and analyze how the marketing mix affects the market share of loading and unloading dry bulk at Jamrud Terminal.


Design / methodology / approach: The method in this study uses a quantitative approach with multiple linear regression analysis


Findings: The research is conducted on the service users of Jamrud Terminal


Research limitations / implications: This study is only limited by using four independent variables and one dependent variable. The independent variables are product, price, promotion and place. The dependent variable is market share


Practical Implications: The population is 54 employees determined by the Slovin formula and random sampling.


Originality / Value: This research is conducted at a company using port service at Jamrud Terminal.


Paper type: Research paper

##plugins.generic.usageStats.downloads##

##plugins.generic.usageStats.noStats##

Rincian Artikel

Terbitan
Vol 5 No 2 (2022): March 2022
Bagian
Articles
##submission.license.cc.by-sa4.footer##

Referensi

Arvina, Indah Sari. (2013). Analisis Pengaruh Bauran Pemasaran terhadap Volume Penjualan Mobil Toyota pada PT. Hadji Kalla Cabang Urip Sumoharjo di Makassar (Doctoral dissertation, Universitas Hasanuddin).
Firdaus, M. (2009). Manajemen Agribisnis. Yang Menerbitkan PT Bumi Aksara : Jakarta
Gronholm, T. (2012). Marketing concepts in practice. Lahti university of applied sciences. Degree programme in International Business Bachelor’s thesis.
Isoraite, M. (2016). Marketing Mix Theoretical Aspects. International Journal of Research-Granthaalayah, 4(6), 25-37.
Maula, N. M. (2016). Cover Strategi Bauran Pemasaran Dalam Meningkatkan Volume Penjualan Produk Sandal Perspektif Ekonomi Islam (Studi Kasus Sandal Bandol Nanang Collection di Desa Kebanaran, Kecamatan Purwokerto Barat, Kabupaten Banyumas) (Doctoral dissertation, IAIN Purwokerto).
Masrin, I., & Yanto, R. P. (2019). Dampak Promosi, Harga Dan Citra Merek Terhadap Keputusan Pembelian Smartphone Oppo. Jurnal Sains Manajemen Dan Bisnis Indonesia, 9(1), 90-99.
Nasution, M.E., dan Usman, H. (2006) .Proses Penelitian Kuantitatif.Fakultas Ekonomi Universitas Indonesia: Jakarta.
Nasution, I. A., Fauzi, A., dan Wibowo, R. P. (2020). The Effect of Marketing Mix on Customer Satisfaction in Belawan Branch of PT Pelabuhan Indonesia 1 (Persero) Medan. International Journal of Research and Review, 7(1).
Nurcholifah, I. (2014). Strategi marketing mix dalam perspektif syariah. Jurnal Khatulistiwa LP2M IAIN Pontianak, 4(1), 73-86.
Peraturan Pemerintah (PP) Nomor 101/2021
Rahmadani, O. F., dan Winarno, A. (2020). Pengaruh Manajemen Risiko Dan Code Of Conduct Terhadap Good Corporate Governance (Studi pada Perum. eProceedings of Management, 7(2).
Sadahiro, Y. (2021). A method for analyzing the daily variation in the spatial pattern of market area. Journal of Retailing and Consumer Services, 58, 102336.
Singh, M. (2012). Marketing Mix of 4P’S for Competitive Advantage. IOSR Journal of Business and Management (IOSRJBM). Volume 3, Issue 6. www.iosrjournals.org
Sugiyono. (2013). Metode Penelitian Bisnis.Penerbit Alfabeta:Bandung.
Syamsuddin, F. (2012). Analisis Pengaruh Strategi Bauran Pemasaran Terhadap Volume Penjualan Pada PT. Rajawali Jaya Sakti di Makassar.