Impact and Role of Marketplace and Financial Literacy on Financial Control

Selsa Mada Pramudia Wardani; Ratri Cahyaning Asri; Cecilia Arthur Limantara; Dika Antoni Putra; Tyo Riyandi; Agus Dwi Sasono

doi:10.29138/ijebd.v5i5.1933

Selsa Mada Pramudia Wardani Universitas Narotama
Ratri Cahyaning Asri Narotama University, Jl. Arif Rahman Hakim 51, Sukolilo, Surabaya, East Java 60117
Cecilia Arthur Limantara Narotama University, Jl. Arif Rahman Hakim 51, Sukolilo, Surabaya, East Java 60117
Dika Antoni Putra Narotama University, Jl. Arif Rahman Hakim 51, Sukolilo, Surabaya, East Java 60117
Tyo Riyandi Narotama University, Jl. Arif Rahman Hakim 51, Sukolilo, Surabaya, East Java 60117
Agus Dwi Sasono Narotama University, Jl. Arif Rahman Hakim 51, Sukolilo, Surabaya, East Java 60117

DOI: https://doi.org/10.29138/ijebd.v5i5.1933

Keywords: Financial Behavior, Financial Control, Financial Literacy, Marketplace

Abstract

Purpose: This study aims to create a reference model for the national Financial Literacy movement by finding a Financial Control model for Generation Z of Surabaya, which is 0.03% of the total in Indonesia. Therefore, the researchers made it the subject of research.

Design/methodology/approach: In determining the minimum number of samples, the researcher used the Slovin formula. The research instrument used was a questionnaire.

Findings: The study results show that the model relates to the Marketplace and financial literacy. Here, Marketplace has a significant impact and weak influence on Financial Control. At the same time, Financial Literacy has a substantial and robust effect on Financial Control. While Marketplace on Financial Control through Financial Literacy has a significant impact and a reasonably vital influence role. The findings are that 53% of research subjects think the literacy movement with animated video models through digital media is more attractive than others.

Originality/value: This paper is original

Paper type: Research article