Mojokerto Marketplace Determinants of Product Reviews, Convenience, Trust, and Price on Purchase Decisions on Shoppe
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Jan 31, 2023
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Purpose: The goal of this study is to discover how the Shopee Mojokerto market's consumers make purchasing decisions in relation to product ratings, convenience, trust, and pricing.
Design/methodology/approach: A good illustration of quantitative research is this. A purposive sampling technique was used to interview 100 respondents for this study's sample. The data analysis approach employs multiple linear regression analysis, t-tests, and F-tests. SPSS 21 is used to do the computations.
Findings: The test results reveal that in the Shopee market in Mojokerto, convenience, trust, and price have a favorable and considerable influence on purchasing decisions, but product dimensions have minimal effect. The primary factor influencing Mojokerto Shopee purchases is easy.
Paper type: Research paper
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Referensi
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Tjiptono, F. (2011). Manajemen & Strategi Merek (1st Editio). ANDI.
Baran, Stanley, J., K., D., & Davis. (2000). Mass Communication Theory: Foundations, Ferment and Future. Wadsworth Publishing Company.
Barnes, S. J., & Vidgen, R. (2003). Measuring web site quality improvements: A case study of the forum on strategic management knowledge exchange. In Industrial Management and Data Systems. https://doi.org/10.1108/02635570310477352
Harman Malau. (2017). Manajemen Pemasaran Teori dan Aplikasi Pemasaran Era Tradisional Sampai Era Modernisasi Global. Alfabeta.
Hidayati, & Laili, N. (2018). The Influence of Viral Marketing, Online Consumer Reviews and Prices on Shopee Purchase Decisions in Surabaya. State University of Surabaya. Journal of Commerce Education, 6(3), 77–84.
Istanti, & Ferdianaika. (2017). Pengaruh Harga, Kepercayaa, Kemudahan berbelanja dan E-promosi Terhadap Keputusan Pembelian Belanja Online di Kota Surbaya. Jurnal Bisnis Dan Teknologi Politeknik NSC Surabaya, 4(1), 2355-8865.
Kotler, P., & Armstrong, G. (2018). Principles of Marketing (17th ed.). Pearson Education.
Kotler, P., Keller, & Lane., K. (2019). Marketing Management. 1(13).
Lackermair, G., Kailer, D., & Kanmaz, K. (2013). Importance of Online Product Reviews from a Consumer ’ s Perspective. 1(1), 1–5.
Langton, N., Robbins, P, S., & Judge, A, T. (2016). Organizational Behavior. Seventh Canadian Edition.
Mo, Z., Li, Y.-F., & Fan., P. (2015). Effect of Online Reviews on Consumer Purchase Behavior. Journal of Service Science and Management., 8, 419-424.
Nasution, Fadlilah, & Hamni. (2018). The Effect of Convenience and Price on the Decision to Purchase Clothing Products Online (Case Study of Online Shopping Students at FEBI IAIN Padangsidimpuan). Journal of Islamic Management and Business Studies IAIN Padangsidimpuan, 4(1), 26–39.
Nurul, M., Soewarno, & Isnalita., N. (2019). The Effect of Number of Visitors, Product Reviews, Store Reputation and Gold Badge Status on Sales in Tokopedia. Journal of Accounting, Faculty of Economics and Business, Airlangga University, Indonesia., 3(28), 1855–1865.
Oentoro, D. (2012). Manajemen Pemasaran Modern. PRESSindo.
Prof. Dr. Sugiyono. (2018). Metode Penelitian Kuantitatif. Alfabeta.
Saripa. (2019). The Influence of Product Reviews and Ratings on Purchasing Decisions Through Tokopedia (Case Study 3 Districts in the City of Makassar.
Sudaryono. (2016). Manajemen Pemasaran Teori Dan Implementasi. andi.
Sudjatmika, Vania, & Fransiska. (2017). The Influence of Price, Product Reviews, Convenience, and Security on Online Purchasing Decisions at Tokopedia.com. Petra Christian University Business Management Journal, 5(1).
Tanjaya, C., Mananeke, L., & Tawas, H. (2019). The Influence of Information Quality, Trust and Convenience of Consumers on the Decision to Purchase Vape Products on Instagram . EMBA Journal of the Faculty of Economics and Business, Sam Ratulangi University., 1(7), 4935-4944.
Teresia, E. S. D., & Hermi, H. (2016). Pengaruh Struktur Kepemilikan, Ukuran Perusahaan Dan Keputusan Keuangan Terhadap Nilai Perusahaan Dengan Pertumbuhan Perusahaan Sebagai Variabel Moderating. Jurnal Magister Akuntansi Trisakti, 3(1), 73–94. https://doi.org/10.25105/JMAT.V3I1.4969
Tjiptono, F. (2011). Manajemen & Strategi Merek (1st Editio). ANDI.