The Influence of Financial Literacy, Amount of Pocket Money, and Life Style on Student Consumption Behavior STKIP PGRI Nganjuk Economics Education

Abstract

Purpose: Most economic education students at STKIP PGRI Nganjuk feel that the large selection of products when shopping online makes them monitor the product they will buy every day. If they don't buy the item they have seen in the online shop, there will be a feeling of regret, so they decide to buy the item even though not a need at that time. Therefore, research was conducted on financial literacy, amount of pocket money, and lifestyle on the consumption behavior of STKIP PGRI Nganjuk economics students. This study aimed to analyze the effect of financial literacy, amount of pocket money, and lifestyle on the consumption behavior of STKIP PGRI Nganjuk economics students.

Design/methodology/approach: This study uses a quantitative approach to the explanatory method. This research was conducted in the economic education study program STKIP PGRI Nganjuk with a population of 275 students from semesters 1, 3, 5, and 7, while the sample in this study was 163 students who were calculated using the slovin formula with proportional sampling technique. The data analysis used is Multiple Linear Regression Analysis with the help of SPSS 26.

Findings: The results of the analysis in this study show that: 1) Financial literacy affects consumer behavior, 2) The amount of pocket money affects consumer behavior, 3) Lifestyle influences consumer behavior, 4) Financial literacy, amount of pocket money, and lifestyle significantly affect the consumption behavior of STKIP PGRI Nganjuk Economic Education.

Practical implications: The benefits of research results can be input for economic education students, further researchers, Universitas Negeri Malang campus, and the reader.

Paper type: Research paper