Online Food Delivery Application : An Obstacle or An Advantage?

Main Article Content

Yuni Nur Aini
Martha Dwi Mulyanti
M. Wahyuli Setiawan
Yopi Yudha Utama

Abstract

Purpose: This study aims to review how effective the online food delivery application is that is used to optimize MSME income in the culinary field, especially at Seblak Incezz Rejomulyo, Kediri City.


Design/methodology/approach: This is a qualitative study that employs an analytical descriptive approach. The analytical-descriptive approach was chosen because it provides an explanation or elaboration regarding variable objects obtained from the data that has been collected.


Findings: The use of online food delivery services is effective in optimizing sales volume at Seblak Incezz Rejomulyo, Kediri City. In the end, the more sales increase, the entity's income will also increase.


Research limitations/implications: Only focus on one sector of SMEs, so the results cannot be compared with SMEs in other fields.


Practical implications: This research shows that MSMEs need to adapt according to technological developments. This will eventually have an effect on the sustainability of MSMEs because it can increase sales and income for MSMEs. 


Originality/value: Seblak Incezz is one of the MSMEs in the culinary field in the city of Kediri, which is growing from year to year.


Paper type: Research Paper

Downloads

Download data is not yet available.

Article Details

Section
Articles

References

Adelia, A., & Islami, N. (2022, Juni). The Role Of Empowerment Of The Cooperative And Msme Office In The Development Of Small And Medium Micro Enterprises In Medan City. Journal Of Management, Accounting, General Finance And International Economic Issues,, 1(3), 31-36. doi:https://doi.org/10.55047/marginal.v1i3.163
Cahya, A. D., B, M. F., Prasetianto, S., & Martha, D. (2021). Analisis layanan go-food dalam meningkatkan penjualan pada kuliner di Yogyakarta. Juanal Manajemen, 13(2), 264-272. doi:https://doi.org/10.30872/jmmn.v13i2.9778
Gulo, W. (2020). Metodologi Penelitian. Jakarta: Grasindo.
Haryono, C. G. (2020). Ragam Metode Penelitian Kualitatif Komunikasi. Sukabumi: CV. Jejak.
Irwansyah, P. (2020). Strategi Merintis Bisnis panjang Umur Bisnis 7 Generasi. Balikpapan: Prima Irmansyah.
Malini, H., & Maghribi, R. (2021). Corporate Sustainability Manajement. Sumatra Barat: ICM Publisher.
Misno, A., & Sharif, S. M. (2020). Menggam Nusantara Raya Pasca Covid-19: Resesi Ekonomi atau kebangkitan? Jakarta: PT Gramedia Pustaka Utama.
Rahmawati. (2022). Apa saja variabel penelitian dalam bidang marketing??? (panduan bagi peneliti pemula). Samarinda: Mulawarman University Press.
Sihite, M., Poerwoko, B., & Asrunputri, A. P. (2021). Membangun KInerha Berkelanjutan pada era Ketidakpastian Vuca Transportasi Strategi Advanced STrategic Management. Bogor: PT Penerbit IPB Press.
Sugiyono. (2017). Metode Penelitian Penelitian Kuantitatif, Kualitatif dan R&D. bandung: Alfabeta.
T, R. I. (2014, April). Kiat Penjual Makanan Tradisional dalam Menembus Pasar: The tips of thr traditional foods seller to emerge the markets. Pratanjala: Jurnal Penelitian Sejarah dan Budaya, 6(2), 315-327. doi:http://dx.doi.org/10.30959/patanjala.v6i2.202
Wahyusetyawati, E. (2017, April). Dilema pengaturan transportasi online. Jurnal RechtsVinding: Media Pembinaan Hukum Nasional.
Wulandari, A., & Anwar, K. (2021, Mei). Analisis Manajemen Pemasaran Pada Aplikasi Shopee dan Tokopedia. Transekonomika–Akuntansi Bisnis danKeuangan, 3(1), 295-301. doi:https://doi.org/10.55047/transekonomika.v1i3.49
Yuslye, D. D., Murniati, & Riani, D. (2021, September). Analisis Hubungan Antara Variabel pemilihan Moda Transportasi di Kota Palangkaraya. Jurnal Spektrum Sipil, 8(2), 117-127. doi:10.29303/spektrum.v8i2.216