The Factors influencing entrepreneurial intentions amongst sport management students

Article Sidebar

PDF
Published Nov 30, 2023
DOI https://doi.org/10.29138/ijebd.v6i6.2342

Main Article Content

Bonginkosi Siyethemba Zwane
Tshwane University of Technology
https://orcid.org/0000-0002-8229-7797

Abstract

ABSTRACT


Background


Given the size of the sports industry in relation to the global economy, more research is focusing on how to identify entrepreneurial opportunities in sports.


Purpose


This study aimed to investigate the factors influencing entrepreneurial intentions amongst sport management students at a South African university.


Method


Structured interviews were used to gather information from 10 undergraduate sport management students for the qualitative, explanatory study. Using ATLAS.ti and thematic analyses, the collected data were examined.


Results


The following themes emerged from the study; namely, personality traits, attitudes towards entrepreneurship, entrepreneurial self-efficacy, perceived university support, perceived structural support, and subjective norms. The results of this study indicate that sport management students have a favourable attitude towards entrepreneurship, which is influenced by their family and friends - and by their own sense of their own ability to succeed in business.


Conclusion


Universities should consider incorporating entrepreneurship into their sport management curriculum design and teaching methods to enhance students' entrepreneurial mindset and self-efficacy.


Contribution


This study contributes to the discussion around developing attitudes and intentions toward entrepreneurship as a livelihood option for sport management students.


Keywords: entrepreneurial intention, sport management, sport entrepreneurship

Downloads

Download data is not yet available.

Article Details

Issue
Vol 6 No 6 (2023): November 2023
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Biography

Bonginkosi Siyethemba Zwane, Tshwane University of Technology

Business Administration and Entrepreneurship Professional with over seven (7) years of experience working as a Lecturer, Survey and Institutional Research Assistant, Sport Activity Coordinator, Bulk Cash Teller, Acting Fitness and Group Exercise Manager, Administrative Assistant, Netball, Volleyball, and Basketball Intern, Academic Mentor, Residence Committee, Sports Intern, and SGB Teacher. Experienced in the field of higher education with proven ability to analyze both quantitative and qualitative data and provide interpretation of results in appropriate context to inform a data-driven decisions. Successful track-record supporting accreditation process and ensuring compliance with CHE, DHET, SAQA policies and procedures. Extensive experience selecting, creating, and administering surveys and providing presentations and reports based on results. Strong integrity and accountability, excellent interpersonal, oral, and written communication skills, and creative critical thinking skills with demonstrated experience shaping the institutions understand and embrace quality in teaching and learning, research, and community engagement.