Analysis of the Influence of Product Quality and Distribution Strategy on Sales at PT Temprina Media Grafika Bekasi

Yohanes Sugiyanta; Muhamad Rohadi

doi:10.29138/ijebd.v7i4.2696

Yohanes Sugiyanta Sekolah Tinggi Ilmu Ekonomi Mulia Pratama Bekasi
Muhamad Rohadi Sekolah Tinggi Ilmu Ekonomi Mulia Pratama Bekasi

DOI: https://doi.org/10.29138/ijebd.v7i4.2696

Keywords: Product Quality, Distribution, Sales Volume

Abstract

Purpose: This study aims to analyze the Effect of Product Quality (X1), Distribution (X2) of Sales Volume (Y) Study on PT Temprina Media Grafika Bekasi

Design/methodology/approach: The data used in this study are primary data. In this study, the sampling method using the Non Probability Sample method is Purposive Sampling.

Findings: The results of this study indicate that Product Quality (X1), Distribution (X2) simultaneously have a positive significant effect on Sales Volume (Y) on PT Temprina Media Grafika Bekasi.

Paper type: Research Paper

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References

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