Analysis of the Influence of Product Quality and Distribution Strategy on Sales at PT Temprina Media Grafika Bekasi

Article Sidebar

PDF
Published Jul 29, 2024
DOI https://doi.org/10.29138/ijebd.v7i4.2696

Main Article Content

Yohanes Sugiyanta
Sekolah Tinggi Ilmu Ekonomi Mulia Pratama Bekasi
Muhamad Rohadi
Sekolah Tinggi Ilmu Ekonomi Mulia Pratama Bekasi

Abstract

Purpose: This study aims to analyze the Effect of Product Quality (X1), Distribution (X2) of Sales Volume (Y) Study on PT Temprina Media Grafika Bekasi


Design/methodology/approach: The data used in this study are primary data. In this study, the sampling method using the Non Probability Sample method is Purposive Sampling.


Findings: The results of this study indicate that Product Quality (X1), Distribution (X2) simultaneously have a positive significant effect on Sales Volume (Y) on PT Temprina Media Grafika Bekasi.


Paper type: Research Paper

Downloads

Download data is not yet available.

Article Details

Issue
Vol 7 No 4 (2024): July 2024
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

A.Karim Adiwarman, 2014, Bank Islam (Analisis Fiqih dan Keuangan), Jakarta : PT Raja Grafindo.
Anjar, Nova. 2012. Analisis Harga dan Produk pada Penjualan. Skripsi. Universitas Negeri Semarang
Basu Swastha.2002.Manajemen Pemasaran. Edisi kedua. Cetakan Kedelapan. Jakarta : Penerbit Liberty