The Influence of Product Quality, Word of Mouth, and Location on Consumer Purchase Interest
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Published
Sep 30, 2019
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Abstract
Purpose: Therefore this study is intended to analyze whether product quality, word of mouth, and location can influence consumers buying interest to buy UKM product
Design/methodology/approach: This research is quantitative study
Findings: The result showed that the three hypotheses proposed had a significant and supported.
Research limitations/implications: This research is quantitative study with a sample of 190 respondentS IN wedoro Village
Practical implications: The result showed that the three hypotheses proposed had a significant and supported.
Paper type: This paper can be categorized as case study paper
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References
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Kalele, B., Oroh, S. G., & Sumarauw, J. (2015). Pengaruh Word of Mouth, Daya Tarik Iklan, Persepsi Harga Dan Kualitas Produk Terhadap Minat Beli Motor Suzuki Satria Fu Pada Pt. Sinar Galesong Mandiri. Jurnal EMBA, 3(3), 451–462.
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Rizal, F., Adam, M., & Ibrahim, M. (2017). Effect of Price , Design and Location on Decision of Purchase and Its Implication on Customer Satisfaction. International Journal of Economics, Commerce and Management, V(12), 345–353.
Salfina, L., Gusri, H., Tinggi, S., & Sumbar, I. E. (2018). Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Minat Beli Pakaian Anak-Anak Studi Kasus Toko Rizky Dan Afdal Pariaman. 1(1), 83–100. https://doi.org/10.30985/ji.v1i1.5
Sugiyono. (2012). Metode Penelitian Bisnis. Bandung: Alfabeta.
Sugiyono. (2013). Metode Penelitian Manajemen. Bandung: Alfabeta.
Sugiyono. (2016). MetodePenelitian Kuantitatif, Kualitatif dan R&D. Bandung: PT. Alfabet.
Tjiptono, F. (2002). Strategi Pemasaran. Yogyakarta: Andi.
BPS Kabupaten Sidoarjo. (2016). Kabupaten Sidoarjo dalam Angka. Sidoarjo: BPS.
Ghozali, I. (2012). Aplikasi Analisis Multivariate dengan Program IBM SPSS. Yogyakarta: Universitas Diponegoro.
Guen, P., Produk, P. K., Dan, H., Of, W., & Terhadap, M. (2018). Beli Konsumen Handphone Pada Mahasiswa Feb Unsrat the Influence of Quality Products , Prices and Word of Mouth To Interest in. 6(3), 1188–1197.
Kalele, B., Oroh, S. G., & Sumarauw, J. (2015). Pengaruh Word of Mouth, Daya Tarik Iklan, Persepsi Harga Dan Kualitas Produk Terhadap Minat Beli Motor Suzuki Satria Fu Pada Pt. Sinar Galesong Mandiri. Jurnal EMBA, 3(3), 451–462.
Kotler, & Keller. (2009). Manajemen Pemasaran (13th ed.). Jakarta: erlangga.
Kotler, & Keller. (2012). Manajemen pemasaran (12th ed.). jakarta: erlangga.
Listyawati, I. hastuti. (2017). Pengaruh Lokasi, Kelengkapan Produk, Kualitas Produk Dan Promosi Terhadap Keputusan Beli Konsumen Di Pamella Empat Yogyakarta. Journal Bisnis Manajemen Administrasi, IV(2), 50–59.
Rizal, F., Adam, M., & Ibrahim, M. (2017). Effect of Price , Design and Location on Decision of Purchase and Its Implication on Customer Satisfaction. International Journal of Economics, Commerce and Management, V(12), 345–353.
Salfina, L., Gusri, H., Tinggi, S., & Sumbar, I. E. (2018). Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Minat Beli Pakaian Anak-Anak Studi Kasus Toko Rizky Dan Afdal Pariaman. 1(1), 83–100. https://doi.org/10.30985/ji.v1i1.5
Sugiyono. (2012). Metode Penelitian Bisnis. Bandung: Alfabeta.
Sugiyono. (2013). Metode Penelitian Manajemen. Bandung: Alfabeta.
Sugiyono. (2016). MetodePenelitian Kuantitatif, Kualitatif dan R&D. Bandung: PT. Alfabet.
Tjiptono, F. (2002). Strategi Pemasaran. Yogyakarta: Andi.