Main Article Content
Purpose: Improving the Distribution of Puli Crackers in UD. Gangsar Jaya Lumajang
Design/methodology/approach: The method used is an ethnographic approach starting from the collection of literature sources and supported by field data.
Findings: The results of the study show that the supply chain within the company is very possible to achieve increased efficiency in the distribution process of the home industry.
Research limitations/implications: This research implication of problems and solutions of supply chain distribution in UD. Gangsar Jaya Lumajang.
Practical implications: This research can be used as input for stakeholders to be used as a reference in optimizing the creative industry.
Originality/value: This paper is original
Paper type: Research paper
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