Entrepreneurial Characteristics and Entrepreneurial Orientation in Improving Business Performance of MSME Trading Assisted by the Surabaya Trade Office

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Achmad Daengs GS
Enny Istanti
Retno Susanti


Purpose: Analyze the effects of entrepreneurial characteristics on business performance through entrepreneurial orientation. Type of the research is causal research.

Design/methodology/approach: Analysis performed under quantitative analysis by using SEM Analysis and PLS to resolve the problem formulation and to know the effect of the determined variables.

Findings: The study result show that: (1) Entrepreneurial Characteristics affects the Entrepreneurship Orientation of MSME business actors; (2) Entrepreneurial Characteristics does not affect the Business Performance of MSME business actors; (3) Entrepreneurship orientation affects business performance in MSME business actors.

Practical implications: Intensify the effort under economic field in order to improving the income.

Originality/value: Originality here.

Paper type: Research paper


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